Joel Green masterfully optimized our Google Ads, resulting in a remarkable increase in traffic. His expertise and strategic adjustments made a significant and measurable impact. we would highly recommend them.
Google Ads Agency for Universities
Google Ads Services For Universities
24+ Years Experience
Results Driven
UK Based Team
Google Ads Services For Universities
Free Account Audit
Our complimentary Audit service offers a comprehensive evaluation of your existing Google Ads account. We critically examine your ad copy, keywords, sitelinks, and overall account structure to identify strengths, weaknesses, and opportunities. This analytical process allows us to design a results-driven strategy that will enhance your online presence and increase conversions.
Conversion Tracking
Conversion Tracking is central to our service. We utilise advanced tools to track and analyse every click on your ad. We monitor activity on your website, track form fills, phone calls, and real-time chats to gain meaningful insights. This data is critical in adjusting campaigns for optimal performance and ROI.
Experienced Staff
We believe in the power of expertise. Our team comprises certified Google Ads professionals who have extensive experience in successfully managing ad campaigns for universities. We pride ourselves on our ability to develop and execute bespoke digital marketing strategies that deliver tangible results.
Data Reporting
Data is key to understanding and improving ad performance. We conduct frequent data reviews and provide you with regular, detailed, customised reports. These reflections illustrate campaign performance indicators including impressions, clicks, conversions, and cost per lead.
ROI Focused
Return on Investment is at the core of our services. We balance your ad spend with critical demographic targeting and optimised keywords to maximise your return. Our strategies are geared towards attracting prospective students who are most likely to convert, to ensure your investment pays off.
Landing Page Performance
A landing page may be the first interaction a prospective student has with your university. We critique and optimise your landing pages to maximise conversions and enhance user experience, applying A/B testing to confirm our improvements yield the best results.
Your Senior Team
Adam Taylor
Managing Director
Joel Green
Head of PPC
Richard Wethered
Head of SEO
Sam Beasley
Head of Development
Saqib Akram
Head of Data
Tom Beasley
Client Services Director
Get in touch with us and we’ll get back to you ASAP!
Get in touch today and one of our experienced team will arrange a call to discuss your requirements. Take advantage of our free strategy consultation to help you understand our services and how we can help you grow.
GET IN TOUCH
Digital Insights For Universities
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What Makes a Blog Stand Out From the Rest?
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What Makes Customers Follow or Unfollow?
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Why Marketing Gimmicks Donâ??t Work
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10 Social Media Dos & Donâ??ts
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CMA is Investigating OTAs
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The Top 10 UK YouTubers You Need to Know
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5 Lessons in Web Design
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Waste Not, Want Not
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The Independent Hotel Show 2016
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Up Your SEO Game for Black Friday
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7 Ways to Build Your Brand Using Your Websiteâ??
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What is SEO?
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How Getting Reviews Will Get You More Bookings
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7 Reasons Why Websites Fail
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3 Ways to Successfully Pitch to the Press
3 Ways to Successfully Pitch to the Press When doing PR, you must always be careful when approaching press. Think about it, press get inundated with thousands of emails from PR professionals each day asking them to review and experience…
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8 Outdated SEO Methods
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5 Must-Haves for Profitable Hotel Web Design
5 Must-Haves for Profitable Hotel Web DesignWireframes Start with the basics. Wireframing is a fundamental part of our hotel web design process to ensure that your final website does what it needs to do. This is a planning stage which…
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10 Simple Steps to Great Web Copy
10 Simple Steps to Great Web Copy 79% of people skim read when reading online, so keep it short, simple and easy to follow. Think about how you use the web. You're in search of information and if you don't…
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How To Launch a Summer Online Marketing Campaign For Your Hotel
How To Launch a Summer Online Marketing Campaign For Your HotelIf you haven't got yourself a sassy summer campaign for your hotel in the pipeline already, you're probably just going to end up with a predictable half-price summer sale or…
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Our Top Five Hotel SEO Tips
Our Top Five Hotel SEO Tips Google is a tricky beast. We need it now, more than ever, in order to bring in customers and fill bedrooms but for some reason your hotel may not be appearing for the search terms…
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What Should You Do in a PR Crisis?
What Should You Do in a PR Crisis? At some point within your career in hospitality, you will have to deal with a bad press article, review or feature, it's inevitable. But how you deal with the fallout of bad…
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5 Tips for Driving Engagement
5 Tips for Driving Engagement to your Website In recent years, hotel social media marketing has become the most popular tool for driving engagement within the content marketing spectrum. From the Facebook ‘Like' to the ‘Retweet' on Twitter, as social…
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Win the Ultimate Spring Clean for Your Hotel
Win the Ultimate Spring Clean for Your Hotel Do you want to drive more direct bookings and revenue for your hotel, but aren't sure where to start? Are you struggling with mid-week bookings? Do you need more weddings? Is it…
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Facebook Advertising: Our Five Top Tips
Facebook Advertising: Our Five Top Tips If you have your own Facebook profile, you will have been the target of Facebook advertising at some point in time. In order for you to gain the ultimate value for money, we've decided…
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Our Google Analytics Glossary for Beginners
Our Google Analytics Glossary for Beginners One of our latest expert feature articles explained the basics of Google Analytics for hoteliers and explained where and how to begin. However, when reading through it, we realised that Google Analytics uses a lot of…
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How Does Your Five-Star Hotel Measure Up?
Here at Wired, we have put together a special infographic for hoteliers which details how five star hotels social media statistics vary across the UK. We have spent months reviewing over 376 five star properties social media channels across England, Wales, Scotland and Northern Ireland.…
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Tom’s Miami Memoirs
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The Perfect Christmas Gift
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Redefining Digital Marketing with Google
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The Art of Producing Creative Content
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A Guide on Boosting Room Occupancy
A Guide on Boosting Room OccupancyIf you weren't able to make it along to the ‘Fully Booked' seminar at the Independent Hotel Show 2015, don't panic. We've gone to the trouble of creating a full summary of Tom's notes for…
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Guide to the Independent Hotel Show 2015
Guide to the Independent Hotel Show 2015 With less than 24 hours until the doors open to the Independent Hotel Show 2015, preparation is almost complete and hotelier's aspirations are higher than ever. After exhibiting every year since it started,…
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What is a Commercial Health check?
What is a Commercial Health check?An interview with Kym Kapadia, Vice President Commercial at Michels & TaylorWe've worked with Michels & Taylor for a long time and have seen first-hand how they help hotels reach their maximum potential. When the news…
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Raising Money For Hospitality Action
Raising Money For Hospitality Action With The Independent Hotel Show on the horizon, we've decided to round up the troops from across the industry to give our visitors an opportunity they can't resist. We will be hosting a hotel raffle…
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âGet Smartâ or âGet Thinkingâ
‘Get Smart' or ‘Get Thinking' Quite a long time ago we began to encourage our customers to embrace the influence of mobile technology, predominantly starting with their websites. For the last 10 years, the laptop has been our favourite way…
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3 Mistakes Youâ??re Making with Your Hotel Digital Marketing
3 Mistakes You're Making with Your Hotel Digital Marketing When it comes to generating bookings for your hotel, direct is best. Why? Because large commission fees aren't eating into your profits, that's why. So what can you do to make…
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Introducing Wired Media University
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7 Simple Steps to Sending Kick-Ass Emails
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The Wired Media 2013 Overview
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Is There Too Much Sympathy on Facebook?
Is There Too Much Sympathy on Facebook? Checking your Facebook newsfeed generally brings up a mismatch of different stories – that guy you were dating has been promoted, that person you went to school with has gotten engaged, someone else…
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The Independent Hotel Show 2013
The Independent Hotel Show 2013 With great anticipation, a suitcase or two and several packets of lime green jellybeans, Tom and I set off to London to the Independent Hotel Show at Kensington Olympia to showcase everything Wired Media can provide to the hotel…
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HTML 5
HTML 5 One of the big upcoming things on the web is HTML5. HTML is the code that you see if you view source in your browser. It tells your browser how to layout the text on the page, where…
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Wired Media at Independent Hotel Show 2013
Wired Media at Independent Hotel Show 2013Last year Wired Media attended the first-ever Independent Hotel Show at the Olympia Exhibition Centre in London. Dedicated to luxury and boutique hotels, the show was a fantastic opportunity for us to share our…
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Longleat Country & Fishing Show 2013
Longleat Country & Fishing Show 2013 “Come to the Longleat Fishing and Country Show on Friday, I am working there and you can come too and you love fly fishing and we will have a great day out!” Well why…
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Gromit Unleashed
Gromit Unleashed I don't know if anyone has noticed but Bristol has recently been overtaken by our nation's favourite plasticine modelled pet, Gromit. There are currently 80 wonderfully decorated statues dotted around our city which seem to be quite a…
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Tales from Glastonbury Festival 2013
Tales from Glastonbury Festival 2013 It's taken me this long to recover from Glastonbury Festival, can you believe it? What a weekend! I am a broken little Wired bear, but oh my gosh, was it worth it… We arrived on…
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Glastonbury Festival 2013
Glastonbury Festival 2013 I have been waiting for this week for a very long time; it's the countdown to Glastonbury Festival 2013! Somehow I managed to get my little paws on a golden ticket to the Glastonbury Festival of Contemporary…
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Hotel Summit 2013
Hotel Summit 2013 On Monday 13th May, Tom and I attended the Hotel Summit run by Forum Events at the Radisson Blu in Stansted. Having attended and extremely enjoyed Independent Hotel 12, we were keen to try out another event.…
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Wired Bear Works Badminton Horse Trials
I'm not the biggest fan of horses; they're tall and have very long legs and being a small Wired bear, I tend to get trodden on. So when I was taken to Badminton Horse Trials last May bank holiday I…
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The Importance Of Social Media Security
The Importance Of Social Media Security In the news this week we've seen yet more cases of individuals getting into hot water after being caught out on their social media exploits – we stop to question who else may be…
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Top 10 Pinterest Tips
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TripAdvisor Tips from The Independent Hotel Show
TripAdvisor Tips from The Independent Hotel Show Attending the Independent Hotel Show in Olympia brought about the chance to meet the crème de la crop in the world of UK hospitality, both hotel owners from across the country as well…
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2.8 Hours Later: Wired Media Gets Zombified!
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Are TripAdvisor’s Days Numbered?
Are TripAdvisor's Days Numbered? Travel review sites have a large influence on consumer decision making. With over 56 million unique visitors per month and 75 million total amassed reviews in its twelve years, TripAdvisor is currently one of the biggest…
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Mobile Hotel Bookings to Boom
Mobile Hotel Bookings to Boom We are all aware of the growth in mobile and for the hotel industry it is rapidly increasing in its importance for room bookings in particular. Robert Rauch, president of San Diego-based R.A. Rauch &…
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The Three Peaks Challenge
The Three Peaks Challenge Being a brave Wired Media bear, I joined a gallant team of three to conquer the three peaks challenge to raise money for Red International. For all the other bears that haven't heard, the 3 Peaks…
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Wired Media at the Independent Hotel Show
Wired Media at the Independent Hotel ShowWe're very excited to announce that we will be exhibiting at the Independent Hotel Show in October. As a web design and digital marketing agency that has worked with hotels for over 12 years…
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Google Algorithm Changes
Google Algorithm ChangesGoogle Algorithm Changes To Downgrade Sites With Copyright Notices Google has announced a controversial change to their algorithm which dictates the ranking of search results on their site. Changes to Google's code are nothing new, but these latest…
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July Digital Marketing Overview
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Tablets Overtake Mobiles for eCommerce
Tablets Overtake Mobiles for eCommerce Tablets are widely known to be on the rise in popularity, and research released in June highlights that tablets are taking an increasingly higher share of online traffic. In fact between Q1 2011 and Q1…
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Facebook iPhone App to be Given Major Overhaul
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Retina Displays for Developers & Brands
Retina Displays for Developers & BrandsOn the eleventh of June Apple announced its next-generation MacBook Pro, equipped with a brand new “Retina Display” that is also featured on Apple's iPhone 4/4S and new iPad. The new screen means that the…
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Port80 Web Design Conference
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New UK Website: Trollbeads
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New Website: Signworld
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New Website for Start-Up Card Company Hephalump
New Website design for Start-Up Card Company HephalumpWe were excited when start-up company Hephalump appointed Wired Media to create their first eCommerce website. Our brief from Hephalump was to develop a well-branded, search engine and user-friendly site that allowed them…
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New Website: Big Tall
Create A User Friendly Website That Converts We were thrilled when Big Tall appointed us to create their brand new website. The client had a clear vision of what they wanted; an incredibly user friendly site that converted visits into…
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New Website: Ellenborough Park
Luxury Hotel Website  Ellenborough Park provided us with a very clear brief: create a highly usable and fully functioning website that utilised existing booking engines whilst showcasing all areas of the beautiful hotel.It was critical that the new hotel website not…
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Longleat Acquires Two Von Essen Hotels
Longleat Acquires Two Von Essen HotelsThey Grow, We Build Websites!Longleat recently acquired two existing luxury hotels that were originally run by Von Essen – Bishopstrow and Homewood Park. Both are set in beautiful surroundings within very sought-after areas of the…
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Summer Round-Up
Summer Round-Up It seems like a long time ago that we were sat on Weymouth beach enjoying the sun, sipping pina coladas and getting through gallons and gallons of sun cream . . . about six years ago! Even though…
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2011 Second Quarter Round-Up
2011 Second Quarter Round-Up Well it has been a busy second quarter here at Wired Towers. We have won several new contracts, coped well with Google's Panda (or farmer) update and firmly moved into the mobile arena. We have won…
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A Busy Start to 2011
A Busy Start to 2011 It has been a busy start to 2011 at Wired Media with several new contracts won, a customer fulfilling more orders in a day than they had in the previous two months, lunch at the…
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Underneath Our New Website
Underneath Our New Website Here at Wired Media, we've been busy the last couple of weeks working on our new website, and are really pleased with the fresh new look. But there are more exciting things here than just the…
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Moving from Confrontation to Collaboration
Moving from Confrontation to CollaborationPaul Boag made an interesting argument when speaking about 'the battlefield of design: designers vs clients' at this years Future of Web Design (FOWD) conference. The key points covered were much alike those of which I've…
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Stop Worrying and Get On With It
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The Future of Web Apps
The Future of Web Apps Future of web apps was a conference held in London last week, focusing on all the latest and greatest developments in the web industry. We were there, here's some of our thoughts. It was great…
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How Do I Improve My Website Conversion Rate
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Wired Media Launch New Company Website
17th September 2018New Website LaunchToday we have launched our new website which is both mobile and tablet responsive and sits on the WordPress CMS platform. The website project includes a rebrand with new colours and a new logo. The new logo…
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Attribution Modelling
Understanding the ROI from your marketing campaigns. What is Attribution Modelling?Attribution modelling is the process of understanding the purchase journey of your customers, analysing data to ensure you are investing in the right areas to drive profit. It will identify why…
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