Insights

News, thoughts and advice from Team Wired

From industry articles to blogs about our latest work, you can take a look and get to know us a little bit better right here.

A Guide on Boosting Room Occupancy

A Guide on Boosting Room OccupancyIf you weren't able to make it along to the ‘Fully Booked' seminar at the Independent Hotel Show 2015, don't panic. We've gone to the trouble of creating a full summary of Tom's notes for… READ NOW

5 Lessons in Web Design

5 Lessons in Web Design There are few things we love more than strong website design and The Great British Bake Off….and they have more in common than you might think! When designing a website, as when baking the perfect three… READ NOW

Why Your Website Needs A Blog For SEO

Why Your Website Needs a Blog For SEOIn the ever-evolving world of search engine optimisation (SEO), staying ahead of the curve is crucial to maintain a competitive online presence. Google, the unrivalled search giant, has always had one core expectation… READ NOW

How To Launch a Summer Online Marketing Campaign For Your Hotel

How To Launch a Summer Online Marketing Campaign For Your HotelIf you haven't got yourself a sassy summer campaign for your hotel in the pipeline already, you're probably just going to end up with a predictable half-price summer sale or… READ NOW

Micro Moments & Responsive Web Design

Micro Moments & Responsive Web DesignWhy tapping into micro-moments and making headway in mobile responsiveness are the keys to getting ahead this year Micro-moments. It's the buzzword on everyone's lips, but what does it mean? A micro-moment is the increasingly… READ NOW

Redefining Digital Marketing with Google

Redefining Digital Marketing with Google With a New Year upon the horizon, we thought we'd let you in on a not so well kept secret. On Monday 29th February, Hotelympia will be back for its 2016 installation of innovation within… READ NOW

7 Ways to Build Your Brand Using Your Websiteâ??

7 Ways to Build Your Brand Using Your Websiteâ€‹ Building a brand can be a tricky business, but luckily here at Wired Media we have plenty of experience with branding, and we're here to help! Read on to find out… READ NOW

10 Simple Steps to Great Web Copy

10 Simple Steps to Great Web Copy 79% of people skim read when reading online, so keep it short, simple and easy to follow. Think about how you use the web. You're in search of information and if you don't… READ NOW

A Beginners Guide to Hreflang

A Beginner's Guide to Hreflang: The SEO Multilingual Solution If you're new to the world of SEO (Search Engine Optimisation) and the term "Hreflang" has you scratching your head, fear not. This beginner's guide will demystify Hreflang, explaining what it… READ NOW

Page Speed and its effects on Performance

The Impact of Website Page Speed on Performance and ROIWebsite page speed is a critical factor that significantly influences a website's performance and return on investment (ROI). It affects user experience, search engine ranking, and the overall success of a… READ NOW

3 Mistakes Youâ??re Making with Your Hotel Digital Marketing

3 Mistakes You're Making with Your Hotel Digital Marketing When it comes to generating bookings for your hotel, direct is best. Why? Because large commission fees aren't eating into your profits, that's why. So what can you do to make… READ NOW

Why a Full-Service Digital Marketing Agency?

Maximizing ROI: Why a Full-Service Digital Marketing Agency Is Your Best Bet In today's competitive digital landscape, businesses are constantly seeking ways to maximise their return on investment (ROI) in online marketing. In this pursuit, many are discovering that partnering… READ NOW

Four Tips for Hotel Social Media Etiquette

Four Tips for Hotel Social Media EtiquetteThere's nothing worse than scrolling down your various social feeds and being witness to bad social media practice.It's even worse when it's a luxury four or five hotel's social media channels as they are… READ NOW

How to Beat the OTAs

How can your Hotel Beat the OTAsThe constant battle of keeping up with OTAs can be tricky, but here at our hotel digital marketing agency, we have a few key solutions that you should be implementing to help you wage… READ NOW

What Makes Customers Follow or Unfollow?

What Makes Customers Follow or Unfollow? As experts in social media marketing, we always stress the importance of social media in a successful marketing strategy. Our digital marketing team are always delving deeper to find out more information on customer… READ NOW

Driving Direct Bookings is the Biggest Challenge for Hotels

Driving Direct Bookings to your Hotel is the Biggest ChallengeDriving direct bookings is ranked as the biggest challenge for hoteliers of all sizes in all locations across the world, according to new research by SiteMinder.SiteMinder asked hoteliers to choose from… READ NOW

The Art of Producing Creative Content

The Art of Producing Creative ContentAccording to Mobile Marketing Magazine, seven in ten people in the UK own a smartphone.This is hardly surprising when looking around at the vast majority of people who are forever staring down at their smart… READ NOW

How to Make Your Brand an Insta-Icon

How to Make Your Brand an Insta-Icon Setting up an account is relatively easy. Gaining followers and creating meaningful engagement? That's the tough bit. As experts in taking care of social media, this is where we can help you out. These… READ NOW