Insights

News, thoughts and advice from Team Wired

From industry articles to blogs about our latest work, you can take a look and get to know us a little bit better right here.

Page Speed and its effects on Performance

The Impact of Website Page Speed on Performance and ROIWebsite page speed is a critical factor that significantly influences a website's performance and return on investment (ROI). It affects user experience, search engine ranking, and the overall success of a… READ NOW

Tracking Conversion Events in Google Ads

The Crucial Role of Tracking Conversion Events in Google AdsIn today's digital marketing landscape, staying competitive means more than just running ads; it's about understanding your audience, optimising campaigns, and ultimately, driving conversions. This is where tracking conversion events in… READ NOW

3 Mistakes Youâ??re Making with Your Hotel Digital Marketing

3 Mistakes You're Making with Your Hotel Digital Marketing When it comes to generating bookings for your hotel, direct is best. Why? Because large commission fees aren't eating into your profits, that's why. So what can you do to make… READ NOW

Banning Influencers is Not the Answer

Banning Influencers is Not the Answer Recent events (like the one we covered in our How Not To Do Influencer Marketing blog have seen the world of social media marketing for hotels be questioned and debated. In fact, it has got… READ NOW

Facebook Advertising: Our Five Top Tips

Facebook Advertising: Our Five Top Tips If you have your own Facebook profile, you will have been the target of Facebook advertising at some point in time. In order for you to gain the ultimate value for money, we've decided… READ NOW

âGet Smartâ or âGet Thinkingâ

â€˜Get Smart' or â€˜Get Thinking' Quite a long time ago we began to encourage our customers to embrace the influence of mobile technology, predominantly starting with their websites. For the last 10 years, the laptop has been our favourite way… READ NOW

Driving Direct Bookings is the Biggest Challenge for Hotels

Driving Direct Bookings to your Hotel is the Biggest ChallengeDriving direct bookings is ranked as the biggest challenge for hoteliers of all sizes in all locations across the world, according to new research by SiteMinder.SiteMinder asked hoteliers to choose from… READ NOW

5 Must-Haves for Profitable Hotel Web Design

5 Must-Haves for Profitable Hotel Web DesignWireframes Start with the basics. Wireframing is a fundamental part of our hotel web design process to ensure that your final website does what it needs to do. This is a planning stage which… READ NOW

The Impact of Website Page Speed

How to Take Back Bookings from OTAs

How Your Hotel Can Take Back Bookings from OTAs At Wired Media we pride ourselves on offering informative social media marketing advice, so read on to see how your brand can benefit. As previously discussed in our how to beat… READ NOW

A Guide on Boosting Room Occupancy

A Guide on Boosting Room OccupancyIf you weren't able to make it along to the ‘Fully Booked' seminar at the Independent Hotel Show 2015, don't panic. We've gone to the trouble of creating a full summary of Tom's notes for… READ NOW

Demystifying Canonical Tags in SEO

Demystifying Canonical Tags in SEO: A Non-Technical GuideIn the world of SEO, one term that often crops up is "canonical tag." For those not well-versed in the intricacies of search engine optimisation, this term might sound like complex jargon. However,… READ NOW

Why Marketing Gimmicks Donâ??t Work

Why Marketing Gimmicks Don't Work 2016 has been full of new marketing tricks and hacks, including some interesting but questionable gimmicks. Whilst many brands are still struggling to come into the digital age, some are rushing into it without giving… READ NOW

How to Make Your Brand an Insta-Icon

How to Make Your Brand an Insta-Icon Setting up an account is relatively easy. Gaining followers and creating meaningful engagement? That's the tough bit. As experts in taking care of social media, this is where we can help you out. These… READ NOW

Is There Too Much Sympathy on Facebook?

Is There Too Much Sympathy on Facebook? Checking your Facebook newsfeed generally brings up a mismatch of different stories – that guy you were dating has been promoted, that person you went to school with has gotten engaged, someone else… READ NOW

Insights into Instagram

Insights into Instagram Social media marketing can be a minefield. When should you post? How many followers should you have? Sometimes these questions can put you off getting your brand out there. The benefits of using Instagram for your business… READ NOW

7 Reasons Why Websites Fail

7 Reasons Why Websites Fail1. Ignoring mobile compatibility Mobile and tablet searches now account for over 50% of visits to hotel websites, so it is imperative that people can find you. Ensure that your website functions smoothly on mobile devices… READ NOW

Understanding Performance Metrics In Google Ads

Understanding Performance-Based Metrics in Your PPC Google Ads AccountWhen it comes to running successful Google Ads campaigns, understanding performance-based metrics is important. These metrics provide valuable insights into the effectiveness of your advertising efforts, helping you make informed decisions and… READ NOW