Joel Green masterfully optimized our Google Ads, resulting in a remarkable increase in traffic. His expertise and strategic adjustments made a significant and measurable impact. we would highly recommend them.
Web Development Agency for Opticians
Responsive Website Development that provides a high ROI
24+ Years Experience
Results Driven
UK Based Team
Web Development Services For Opticians
Website Development
Our full-service web development team at Wired Media is experienced in creating bespoke websites for opticians. We take your practice’s unique needs into account and deliver a visually stunning, fully functional, and user-friendly website. Whether you’re a well-established optician seeking a revamp or a startup aiming to build a fresh digital presence, we have the expertise and creativity to develop a website that effectively represents your eye care practice online. We align our coding skills with innovative designs to create a streamlined user experience, ultimately making it easier for your patients to book appointments and access your services.
Website Migrations
When technology, branding, or business objectives demand a deployment to a new platform, the Wired Media team is equipped to provide a seamless website migration with minimal disruption. We handle each step with meticulous care; from mapping out the migration plan, to transferring, verifying and optimizing your content and data on the new platform. We ensure a smooth transition while maintaining the integrity of your online presence.
Custom Web Applications
Understanding that every optician has unique needs, we offer custom web application development to optimize back-end efficiency and enhance front-end customer experience. Our team develops interactive and agile applications that can manage your appointments, patient records, inventory, billing, and more, making your practice more efficient and delivering a fluid digital journey for your patients.
API Integrations
Streamline and enhance your operations with our expert API integration services. These services ensure that your website communicates effectively with other software systems such as appointment scheduling systems, patient record databases or even third-party accessories eCommerce systems. We create seamless data flows to provide a more holistic, simplified, and integrated user experience.
Web Hosting
At Wired Media, we provide secure, reliable and scalable web hosting services. Our robust hosting platforms ensure your site remains accessible, loads quickly, and performs optimally. With regular security updates, routine backups, and continuous monitoring, we provide a safe digital space for your optical practice.
Website Support
We offer comprehensive website support and maintenance services. From routine updates, performance checks, and security monitoring to introducing new features, making visual tweaks, or troubleshooting unexpected issues, our support services aim to ensure your website functions optimally at all times. We are committed to providing timely, reliable and effective support whenever you need it.
Your Senior Team
Adam Taylor
Managing Director
Joel Green
Head of PPC
Richard Wethered
Head of SEO
Sam Beasley
Head of Development
Saqib Akram
Head of Data
Tom Beasley
Client Services Director
Get in touch with us and we’ll get back to you ASAP!
Get in touch today and one of our experienced team will arrange a call to discuss your requirements. Take advantage of our free strategy consultation to help you understand our services and how we can help you grow.
GET IN TOUCH
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Driving Direct Bookings is the Biggest Challenge for Hotels
Driving Direct Bookings to your Hotel is the Biggest ChallengeDriving direct bookings is ranked as the biggest challenge for hoteliers of all sizes in all locations across the world, according to new research by SiteMinder.SiteMinder asked hoteliers to choose from…
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How to Beat the OTAs
How can your Hotel Beat the OTAsThe constant battle of keeping up with OTAs can be tricky, but here at our hotel digital marketing agency, we have a few key solutions that you should be implementing to help you wage…
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How to Make Your Brand an Insta-Icon
How to Make Your Brand an Insta-Icon Setting up an account is relatively easy. Gaining followers and creating meaningful engagement? That's the tough bit. As experts in taking care of social media, this is where we can help you out. These…
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Our Top 6 Pancake Toppings
Our Top 6 Pancake ToppingsHere at Wired Media, we don't believe Pancake Day is the only day of the year it's acceptable to have breakfast at any meal throughout the day.Who doesn't love brinner – breakfast for dinner?We do, however,…
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Micro Moments & Responsive Web Design
Micro Moments & Responsive Web DesignWhy tapping into micro-moments and making headway in mobile responsiveness are the keys to getting ahead this year Micro-moments. It's the buzzword on everyone's lips, but what does it mean? A micro-moment is the increasingly…
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What Makes a Blog Stand Out From the Rest?
What Makes a Blog Stand Out From the Rest? Doing PR isn't easy. Trust us, we do it every day. As PR experts, we're picky about which influencers, bloggers, bloggers, and social media personalities we work with. So we've put…
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What Makes Customers Follow or Unfollow?
What Makes Customers Follow or Unfollow? As experts in social media marketing, we always stress the importance of social media in a successful marketing strategy. Our digital marketing team are always delving deeper to find out more information on customer…
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Why Marketing Gimmicks Donâ??t Work
Why Marketing Gimmicks Don't Work 2016 has been full of new marketing tricks and hacks, including some interesting but questionable gimmicks. Whilst many brands are still struggling to come into the digital age, some are rushing into it without giving…
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10 Social Media Dos & Donâ??ts
10 Social Media Dos & Don'ts Considering a huge part of what we do is to take care of social media marketing for our clients, we at Wired think of ourselves as being pretty smart when it comes to mastering…
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CMA is Investigating OTAs
CMA is Investigating OTAsIt's hot off the press that consumers may have fallen victim to being misled when booking hotels.With the latest news reports highlighting the need for hotel booking sites to be investigated by the consumer watchdog, Competition and…
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The Top 10 UK YouTubers You Need to Know
Improve your digital marketing with the help of the UK's most powerful online influencersYou might assume that the likes of Zoella and Caspar Lee – both of which you have probably never heard of if you are over the age…
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5 Lessons in Web Design
5 Lessons in Web Design There are few things we love more than strong website design and The Great British Bake Off….and they have more in common than you might think! When designing a website, as when baking the perfect three…
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Waste Not, Want Not
Waste Not, Want NotWho would have thought that moving offices would uncover so much unused… stuff?As we move into our brand new, shiny offices – with great coffee, we might add – we also wave goodbye to lots of unwanted…
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The Independent Hotel Show 2016
The Independent Hotel Show 2016The 'places to be' and 'people to see' at the biggest event in hoteliers calendars for 2016… Are you ready?! We're ready. Ready of course for the Independent Hotel Show 2016 at Olympia and for those…
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Up Your SEO Game for Black Friday
Up Your SEO Game for Black Friday The holiday season is crucial for a successful year. During these months a large chunk of revenue is expected, so it is important to optimise your website to take advantage of any seasonal…
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7 Ways to Build Your Brand Using Your Websiteâ??
7 Ways to Build Your Brand Using Your Website​ Building a brand can be a tricky business, but luckily here at Wired Media we have plenty of experience with branding, and we're here to help! Read on to find out…
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What is SEO?
What is SEO? We often find that when we talk to new clients about the services we offer and how we can help. One questions pops up more than most. What is SEO? SEO stands for Search Engine Optimisation, in…
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How Getting Reviews Will Get You More Bookings
How Getting Hotel Reviews Will Get You More Bookings Inviting a blogger to review your hotel can do wonders for your bookings, but why? Read on to find out how you could be boosting your hotel PR and even your…
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7 Reasons Why Websites Fail
7 Reasons Why Websites Fail1. Ignoring mobile compatibility Mobile and tablet searches now account for over 50% of visits to hotel websites, so it is imperative that people can find you. Ensure that your website functions smoothly on mobile devices…
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3 Ways to Successfully Pitch to the Press
3 Ways to Successfully Pitch to the Press When doing PR, you must always be careful when approaching press. Think about it, press get inundated with thousands of emails from PR professionals each day asking them to review and experience…
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8 Outdated SEO Methods
8 Outdated SEO MethodsKeep up to date with the SEO Algorithms SEO is changing all the time and just when you feel like you're finally ahead of the curve – BAM! Another algorithm update. While this can be entertaining as…
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5 Must-Haves for Profitable Hotel Web Design
5 Must-Haves for Profitable Hotel Web DesignWireframes Start with the basics. Wireframing is a fundamental part of our hotel web design process to ensure that your final website does what it needs to do. This is a planning stage which…
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10 Simple Steps to Great Web Copy
10 Simple Steps to Great Web Copy 79% of people skim read when reading online, so keep it short, simple and easy to follow. Think about how you use the web. You're in search of information and if you don't…
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How To Launch a Summer Online Marketing Campaign For Your Hotel
How To Launch a Summer Online Marketing Campaign For Your HotelIf you haven't got yourself a sassy summer campaign for your hotel in the pipeline already, you're probably just going to end up with a predictable half-price summer sale or…
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Our Top Five Hotel SEO Tips
Our Top Five Hotel SEO Tips Google is a tricky beast. We need it now, more than ever, in order to bring in customers and fill bedrooms but for some reason your hotel may not be appearing for the search terms…
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What Should You Do in a PR Crisis?
What Should You Do in a PR Crisis? At some point within your career in hospitality, you will have to deal with a bad press article, review or feature, it's inevitable. But how you deal with the fallout of bad…
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5 Tips for Driving Engagement
5 Tips for Driving Engagement to your Website In recent years, hotel social media marketing has become the most popular tool for driving engagement within the content marketing spectrum. From the Facebook ‘Like' to the ‘Retweet' on Twitter, as social…
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Win the Ultimate Spring Clean for Your Hotel
Win the Ultimate Spring Clean for Your Hotel Do you want to drive more direct bookings and revenue for your hotel, but aren't sure where to start? Are you struggling with mid-week bookings? Do you need more weddings? Is it…
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Facebook Advertising: Our Five Top Tips
Facebook Advertising: Our Five Top Tips If you have your own Facebook profile, you will have been the target of Facebook advertising at some point in time. In order for you to gain the ultimate value for money, we've decided…
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Our Google Analytics Glossary for Beginners
Our Google Analytics Glossary for Beginners One of our latest expert feature articles explained the basics of Google Analytics for hoteliers and explained where and how to begin. However, when reading through it, we realised that Google Analytics uses a lot of…
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How Does Your Five-Star Hotel Measure Up?
Here at Wired, we have put together a special infographic for hoteliers which details how five star hotels social media statistics vary across the UK. We have spent months reviewing over 376 five star properties social media channels across England, Wales, Scotland and Northern Ireland.…
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Tom’s Miami Memoirs
Tom's Miami MemoirsAfternoon, Tom here. I hope everyone is holding out for a well-deserved Christmas break to begin!To wrap up the end of a successful year at our hotel digital marketing agency Wired Media, I was fortunate enough to take…
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The Perfect Christmas Gift
The Perfect Christmas Gift It's not just Father Christmas who's busy in December, we've been working our Christmas stockings off too. Luckily, the work has paid off and we've got two fabulous new websites to show for it. Cheltenham Park…
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Redefining Digital Marketing with Google
Redefining Digital Marketing with Google With a New Year upon the horizon, we thought we'd let you in on a not so well kept secret. On Monday 29th February, Hotelympia will be back for its 2016 installation of innovation within…
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The Art of Producing Creative Content
The Art of Producing Creative ContentAccording to Mobile Marketing Magazine, seven in ten people in the UK own a smartphone.This is hardly surprising when looking around at the vast majority of people who are forever staring down at their smart…
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A Guide on Boosting Room Occupancy
A Guide on Boosting Room OccupancyIf you weren't able to make it along to the ‘Fully Booked' seminar at the Independent Hotel Show 2015, don't panic. We've gone to the trouble of creating a full summary of Tom's notes for…
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Guide to the Independent Hotel Show 2015
Guide to the Independent Hotel Show 2015 With less than 24 hours until the doors open to the Independent Hotel Show 2015, preparation is almost complete and hotelier's aspirations are higher than ever. After exhibiting every year since it started,…
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What is a Commercial Health check?
What is a Commercial Health check?An interview with Kym Kapadia, Vice President Commercial at Michels & TaylorWe've worked with Michels & Taylor for a long time and have seen first-hand how they help hotels reach their maximum potential. When the news…
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Raising Money For Hospitality Action
Raising Money For Hospitality Action With The Independent Hotel Show on the horizon, we've decided to round up the troops from across the industry to give our visitors an opportunity they can't resist. We will be hosting a hotel raffle…
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âGet Smartâ or âGet Thinkingâ
‘Get Smart' or ‘Get Thinking' Quite a long time ago we began to encourage our customers to embrace the influence of mobile technology, predominantly starting with their websites. For the last 10 years, the laptop has been our favourite way…
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3 Mistakes Youâ??re Making with Your Hotel Digital Marketing
3 Mistakes You're Making with Your Hotel Digital Marketing When it comes to generating bookings for your hotel, direct is best. Why? Because large commission fees aren't eating into your profits, that's why. So what can you do to make…
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Introducing Wired Media University
Introducing Wired Media University We have been helping hotels increase enquiries, bookings and revenue for several years and as a result built up lots of insight on what works and what doesn't. Through improving and adapting hotel websites right through…
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7 Simple Steps to Sending Kick-Ass Emails
7 Simple Steps to Sending Kick-Ass EmailsKeep it snappy 79% of people skim read when reading emails, so keep it short, simple and easy to follow. Few people sit down to study their emails these days, especially now they're so…
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The Wired Media 2013 Overview
The Wired Media 2013 Overview So, where do we start? 2013 has been an amazing year for Wired Media. We have started working with some wonderful clients, attended some fantastic events, learnt new and exciting things, and most importantly, have…
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Is There Too Much Sympathy on Facebook?
Is There Too Much Sympathy on Facebook? Checking your Facebook newsfeed generally brings up a mismatch of different stories – that guy you were dating has been promoted, that person you went to school with has gotten engaged, someone else…
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The Independent Hotel Show 2013
The Independent Hotel Show 2013 With great anticipation, a suitcase or two and several packets of lime green jellybeans, Tom and I set off to London to the Independent Hotel Show at Kensington Olympia to showcase everything Wired Media can provide to the hotel…
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HTML 5
HTML 5 One of the big upcoming things on the web is HTML5. HTML is the code that you see if you view source in your browser. It tells your browser how to layout the text on the page, where…
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Wired Media at Independent Hotel Show 2013
Wired Media at Independent Hotel Show 2013Last year Wired Media attended the first-ever Independent Hotel Show at the Olympia Exhibition Centre in London. Dedicated to luxury and boutique hotels, the show was a fantastic opportunity for us to share our…
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Longleat Country & Fishing Show 2013
Longleat Country & Fishing Show 2013 “Come to the Longleat Fishing and Country Show on Friday, I am working there and you can come too and you love fly fishing and we will have a great day out!” Well why…
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Gromit Unleashed
Gromit Unleashed I don't know if anyone has noticed but Bristol has recently been overtaken by our nation's favourite plasticine modelled pet, Gromit. There are currently 80 wonderfully decorated statues dotted around our city which seem to be quite a…
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Tales from Glastonbury Festival 2013
Tales from Glastonbury Festival 2013 It's taken me this long to recover from Glastonbury Festival, can you believe it? What a weekend! I am a broken little Wired bear, but oh my gosh, was it worth it… We arrived on…
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Glastonbury Festival 2013
Glastonbury Festival 2013 I have been waiting for this week for a very long time; it's the countdown to Glastonbury Festival 2013! Somehow I managed to get my little paws on a golden ticket to the Glastonbury Festival of Contemporary…
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Hotel Summit 2013
Hotel Summit 2013 On Monday 13th May, Tom and I attended the Hotel Summit run by Forum Events at the Radisson Blu in Stansted. Having attended and extremely enjoyed Independent Hotel 12, we were keen to try out another event.…
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Wired Bear Works Badminton Horse Trials
I'm not the biggest fan of horses; they're tall and have very long legs and being a small Wired bear, I tend to get trodden on. So when I was taken to Badminton Horse Trials last May bank holiday I…
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The Importance Of Social Media Security
The Importance Of Social Media Security In the news this week we've seen yet more cases of individuals getting into hot water after being caught out on their social media exploits – we stop to question who else may be…
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Top 10 Pinterest Tips
Top 10 Pinterest TipsA picture is worth a 1000 words Utilise Pinterest as a powerful tool, to promote brands, products or services Make sure all social media platforms are integrated– Verify your website, link up with Facebook and Twitter accounts,…
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TripAdvisor Tips from The Independent Hotel Show
TripAdvisor Tips from The Independent Hotel Show Attending the Independent Hotel Show in Olympia brought about the chance to meet the crème de la crop in the world of UK hospitality, both hotel owners from across the country as well…
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2.8 Hours Later: Wired Media Gets Zombified!
2.8 Hours Later: Wired Media Gets Zombified!Meeting Minutes Attending 2.8 Hours Later: a zombie-themed, city-wide game as part of an Interesting Games weekend in Bristol hosted by Igfest. 7.30pm Hand in tickets at St. Nic's Market, panic about lack of…
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Are TripAdvisor’s Days Numbered?
Are TripAdvisor's Days Numbered? Travel review sites have a large influence on consumer decision making. With over 56 million unique visitors per month and 75 million total amassed reviews in its twelve years, TripAdvisor is currently one of the biggest…
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Mobile Hotel Bookings to Boom
Mobile Hotel Bookings to Boom We are all aware of the growth in mobile and for the hotel industry it is rapidly increasing in its importance for room bookings in particular. Robert Rauch, president of San Diego-based R.A. Rauch &…
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The Three Peaks Challenge
The Three Peaks Challenge Being a brave Wired Media bear, I joined a gallant team of three to conquer the three peaks challenge to raise money for Red International. For all the other bears that haven't heard, the 3 Peaks…
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Wired Media at the Independent Hotel Show
Wired Media at the Independent Hotel ShowWe're very excited to announce that we will be exhibiting at the Independent Hotel Show in October. As a web design and digital marketing agency that has worked with hotels for over 12 years…
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Google Algorithm Changes
Google Algorithm ChangesGoogle Algorithm Changes To Downgrade Sites With Copyright Notices Google has announced a controversial change to their algorithm which dictates the ranking of search results on their site. Changes to Google's code are nothing new, but these latest…
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July Digital Marketing Overview
July Digital Marketing Overview Find below our round-up of the biggest or most interesting stories to come out of the digital marketing world over the month of July. O2 turns to Twitter for damage limitation during network outage July was…
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Tablets Overtake Mobiles for eCommerce
Tablets Overtake Mobiles for eCommerce Tablets are widely known to be on the rise in popularity, and research released in June highlights that tablets are taking an increasingly higher share of online traffic. In fact between Q1 2011 and Q1…
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Facebook iPhone App to be Given Major Overhaul
Facebook iPhone App to be Given Major Overhaul Facebook's iOS app has a reputation for being very slow. Users looking to browse their friends' photos or read status updates have for long been frustrated at the slow speed for which…
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Retina Displays for Developers & Brands
Retina Displays for Developers & BrandsOn the eleventh of June Apple announced its next-generation MacBook Pro, equipped with a brand new “Retina Display” that is also featured on Apple's iPhone 4/4S and new iPad. The new screen means that the…
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Port80 Web Design Conference
Port80 Web Design ConferenceThe week before last I attended the Port80 Web Design Conference in Newport. It was a great event - the quality of the content was excellent, with topics stretching from responsive web design to speed optimisation, content…
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New UK Website: Trollbeads
New UK Ecommerce Website: Trollbeads When Trollbeads enlisted Wired Media to develop its brand new UK ecommerce website we were over the moon. Trollbeads wanted a ‘bang-on-brand' site that mirrored the beauty and elegance of their jewellery. Incorporating a theme…
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New Website: Signworld
New Website: SignworldWhen Signworld approached Wired Media with the dream of building a website that supported the complete learning and teaching of British Sign Language, it is needless to say that we were very excited.It was vital that we truly understood Signworld's…
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New Website for Start-Up Card Company Hephalump
New Website design for Start-Up Card Company HephalumpWe were excited when start-up company Hephalump appointed Wired Media to create their first eCommerce website. Our brief from Hephalump was to develop a well-branded, search engine and user-friendly site that allowed them…
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New Website: Big Tall
Create A User Friendly Website That Converts We were thrilled when Big Tall appointed us to create their brand new website. The client had a clear vision of what they wanted; an incredibly user friendly site that converted visits into…
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New Website: Ellenborough Park
Luxury Hotel Website  Ellenborough Park provided us with a very clear brief: create a highly usable and fully functioning website that utilised existing booking engines whilst showcasing all areas of the beautiful hotel.It was critical that the new hotel website not…
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Longleat Acquires Two Von Essen Hotels
Longleat Acquires Two Von Essen HotelsThey Grow, We Build Websites!Longleat recently acquired two existing luxury hotels that were originally run by Von Essen – Bishopstrow and Homewood Park. Both are set in beautiful surroundings within very sought-after areas of the…
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Summer Round-Up
Summer Round-Up It seems like a long time ago that we were sat on Weymouth beach enjoying the sun, sipping pina coladas and getting through gallons and gallons of sun cream . . . about six years ago! Even though…
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2011 Second Quarter Round-Up
2011 Second Quarter Round-Up Well it has been a busy second quarter here at Wired Towers. We have won several new contracts, coped well with Google's Panda (or farmer) update and firmly moved into the mobile arena. We have won…
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A Busy Start to 2011
A Busy Start to 2011 It has been a busy start to 2011 at Wired Media with several new contracts won, a customer fulfilling more orders in a day than they had in the previous two months, lunch at the…
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Underneath Our New Website
Underneath Our New Website Here at Wired Media, we've been busy the last couple of weeks working on our new website, and are really pleased with the fresh new look. But there are more exciting things here than just the…
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Moving from Confrontation to Collaboration
Moving from Confrontation to CollaborationPaul Boag made an interesting argument when speaking about 'the battlefield of design: designers vs clients' at this years Future of Web Design (FOWD) conference. The key points covered were much alike those of which I've…
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Stop Worrying and Get On With It
"Stop worrying and get on with it"An interesting quote from Elliot Jay Stocks at the Future of Web Design (FOWD) conference in Bristol this year.As web developers and designers, we're faced with an array of compatibility-based concerns that cause us to…
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The Future of Web Apps
The Future of Web Apps Future of web apps was a conference held in London last week, focusing on all the latest and greatest developments in the web industry. We were there, here's some of our thoughts. It was great…
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How Do I Improve My Website Conversion Rate
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Wired Media Launch New Company Website
17th September 2018New Website LaunchToday we have launched our new website which is both mobile and tablet responsive and sits on the WordPress CMS platform. The website project includes a rebrand with new colours and a new logo. The new logo…
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Attribution Modelling
Understanding the ROI from your marketing campaigns. What is Attribution Modelling?Attribution modelling is the process of understanding the purchase journey of your customers, analysing data to ensure you are investing in the right areas to drive profit. It will identify why…
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