Digital Marketing Insights

Marketing Insights from Team Wired

From industry articles to blogs about our latest work, you can take a look and get to know us a little bit better right here.

Optimising an Ecommerce Blog for SEO

Updated Optimising an Ecommerce Blog for SEO: A Comprehensive Guide 111111In today's digital landscape, where online visibility is paramount for success, optimising your e-commerce blog for search engine optimisation (SEO) is crucial. With the vast array of products and services… READ NOW

Is Keyword Research Important for PPC Campaigns?

In the world of online advertising, Pay-Per-Click (PPC) campaigns have become a cornerstone for businesses aiming to increase their visibility and drive traffic to their websites. However, amidst the plethora of strategies and tactics available, one fundamental aspect often stands… READ NOW

Should I use PPC for my Ecommerce Store?

Should I use PPC for my Ecommerce Store?In the ever-expanding digital landscape, the success of an e-commerce store relies heavily on effective marketing strategies. Pay-per-click (PPC) advertising stands as one of the prominent avenues for driving traffic and increasing conversions.… READ NOW

How to Conduct Effective Hotel SEO Competitor Analysis

How to Conduct Effective Hotel SEO Competitor AnalysisIn the dynamic world of digital marketing, Search Engine Optimisation (SEO) has become a crucial aspect for hotels to enhance their online presence and attract potential guests. A key component of a successful… READ NOW

SEO Competitor Analysis for Your WordPress Website

SEO Competitor Analysis for Your WordPress WebsiteIn the ever-evolving landscape of digital marketing, Search Engine Optimisation (SEO) stands out as a crucial element for any website aiming to thrive online. One effective strategy to stay ahead in the SEO game… READ NOW

Keyword Research for WordPress PPC Campaigns

Keyword Research for WordPress PPC CampaignsKeyword research stands as the cornerstone of successful PPC (Pay-Per-Click) campaigns, especially when operating within the WordPress ecosystem. This crucial step determines the success or failure of your advertising efforts. In the UK's competitive digital… READ NOW

Tracking Conversions in Google Analytics

Tracking Conversions in Google AnalyticsConversions are essential to understand and optimise the customer journey, feed data into marketing platforms such as Google Ads and understand the Return of your Investment when investing in online marketing. Conversions are the lifeblood of… READ NOW

Shopify Duplicate Content Issues

Duplicate content issues on Shopify and how to fix themGetting your Shopify store to rank well in search engine results is crucial. However, a common pitfall that many Shopify store owners encounter is the issue of duplicate content. Duplicate content… READ NOW

Understanding Google Ad Rank

What is Ad Rank: The Key to PPC SuccessAs an experienced PPC agency, we understand the importance of Ad Rank in the ever-evolving landscape of Google Ads. Ad Rank is a critical metric that directly impacts the visibility and success… READ NOW

Understanding Performance Metrics In Google Ads

Understanding Performance-Based Metrics in Your PPC Google Ads AccountWhen it comes to running successful Google Ads campaigns, understanding performance-based metrics is important. These metrics provide valuable insights into the effectiveness of your advertising efforts, helping you make informed decisions and… READ NOW

Why Your Website Needs A Blog For SEO

Why Your Website Needs a Blog For SEOIn the ever-evolving world of search engine optimisation (SEO), staying ahead of the curve is crucial to maintain a competitive online presence. Google, the unrivalled search giant, has always had one core expectation… READ NOW

PPC Performance Max: New Functionality

Google's Performance Max Campaigns and new "URL Contains Targeting"In the ever-evolving world of digital advertising and Pay Per click, staying ahead of the curve is essential for marketers seeking to optimise their campaigns. Google, as one of the leading players… READ NOW

10 Reasons Your PPC Campaigns Are Not Working

10 Reasons Your PPC Campaigns Are Not Working:Â Pay-Per-Click (PPC) advertising can be a powerful tool for driving traffic, generating leads, and boosting sales for your business. However, it's not uncommon for PPC campaigns to fall short of expectations. If your… READ NOW

Understanding And Optimising Your Cost Per Click (CPC)

How to Optimise Your Cost Per Click (CPC)Â Cost Per Click (CPC) is a fundamental metric in Google Ads, and understanding how to improve it can significantly impact your marketing campaigns. In this article, we'll begin by explaining what CPC is… READ NOW

Wired Mediaâ??s Guide to Ecommerce SEO

The Ultimate Guide to E-commerce SEO: Dominating the Digital MarketplaceIn today's hyper-competitive online marketplace, optimising your e-commerce website for search engines is not just a choice; it's a necessity. E-commerce SEO is the key to unlocking higher organic traffic, more… READ NOW

Shopify vs WooCommerce Comparison

Shopify vs. WooCommerce: A Comprehensive Comparison of E-commerce CMSIn the ever-evolving landscape of e-commerce, selecting the right Content Management System (CMS) is a pivotal decision for businesses looking to establish or expand their online presence. Two leading contenders in this… READ NOW

The Importance of Technical SEO

The Importance of Technical SEO for Your WebsiteIn the ever-evolving digital landscape, having a strong online presence is crucial for the success of any business. One of the fundamental aspects of optimising your website for search engines and enhancing user… READ NOW

A Beginners Guide to Hreflang

A Beginner's Guide to Hreflang: The SEO Multilingual Solution If you're new to the world of SEO (Search Engine Optimisation) and the term "Hreflang" has you scratching your head, fear not. This beginner's guide will demystify Hreflang, explaining what it… READ NOW