Insights

News, thoughts and advice from Team Wired

From industry articles to blogs about our latest work, you can take a look and get to know us a little bit better right here.

10 Social Media Dos & Donâ??ts

10 Social Media Dos & Don'ts Considering a huge part of what we do is to take care of social media marketing for our clients, we at Wired think of ourselves as being pretty smart when it comes to mastering… READ NOW

5 Tips for Driving Engagement

5 Tips for Driving Engagement to your Website In recent years, hotel social media marketing has become the most popular tool for driving engagement within the content marketing spectrum. From the Facebook ‘Like' to the ‘Retweet' on Twitter, as social… READ NOW

CMA is Investigating OTAs

CMA is Investigating OTAsIt's hot off the press that consumers may have fallen victim to being misled when booking hotels.With the latest news reports highlighting the need for hotel booking sites to be investigated by the consumer watchdog, Competition and… READ NOW

How To Launch a Summer Online Marketing Campaign For Your Hotel

How To Launch a Summer Online Marketing Campaign For Your HotelIf you haven't got yourself a sassy summer campaign for your hotel in the pipeline already, you're probably just going to end up with a predictable half-price summer sale or… READ NOW

Wired Mediaâ??s Guide to Ecommerce SEO

The Ultimate Guide to E-commerce SEO: Dominating the Digital MarketplaceIn today's hyper-competitive online marketplace, optimising your e-commerce website for search engines is not just a choice; it's a necessity. E-commerce SEO is the key to unlocking higher organic traffic, more… READ NOW

Insights into Instagram

Insights into Instagram Social media marketing can be a minefield. When should you post? How many followers should you have? Sometimes these questions can put you off getting your brand out there. The benefits of using Instagram for your business… READ NOW

What Makes Customers Follow or Unfollow?

What Makes Customers Follow or Unfollow? As experts in social media marketing, we always stress the importance of social media in a successful marketing strategy. Our digital marketing team are always delving deeper to find out more information on customer… READ NOW

Page Speed and its effects on Performance

The Impact of Website Page Speed on Performance and ROIWebsite page speed is a critical factor that significantly influences a website's performance and return on investment (ROI). It affects user experience, search engine ranking, and the overall success of a… READ NOW

Demystifying Canonical Tags in SEO

Demystifying Canonical Tags in SEO: A Non-Technical GuideIn the world of SEO, one term that often crops up is "canonical tag." For those not well-versed in the intricacies of search engine optimisation, this term might sound like complex jargon. However,… READ NOW

How to Beat the OTAs

How can your Hotel Beat the OTAsThe constant battle of keeping up with OTAs can be tricky, but here at our hotel digital marketing agency, we have a few key solutions that you should be implementing to help you wage… READ NOW

7 Ways to Build Your Brand Using Your Websiteâ??

7 Ways to Build Your Brand Using Your Websiteâ€‹ Building a brand can be a tricky business, but luckily here at Wired Media we have plenty of experience with branding, and we're here to help! Read on to find out… READ NOW

Banning Influencers is Not the Answer

Banning Influencers is Not the Answer Recent events (like the one we covered in our How Not To Do Influencer Marketing blog have seen the world of social media marketing for hotels be questioned and debated. In fact, it has got… READ NOW

The Power of PPC Brand Campaigns

The Power of PPC Brand Campaigns: Why They Matter in Digital MarketingIn the fast-paced world of digital marketing, Pay-Per-Click (PPC) campaigns have proven to be an invaluable tool for businesses aiming to reach their target audience effectively. Among the various… READ NOW

How Getting Reviews Will Get You More Bookings

How Getting Hotel Reviews Will Get You More Bookings Inviting a blogger to review your hotel can do wonders for your bookings, but why? Read on to find out how you could be boosting your hotel PR and even your… READ NOW

The Importance of Technical SEO

The Importance of Technical SEO for Your WebsiteIn the ever-evolving digital landscape, having a strong online presence is crucial for the success of any business. One of the fundamental aspects of optimising your website for search engines and enhancing user… READ NOW

Top 10 Pinterest Tips

Top 10 Pinterest TipsA picture is worth a 1000 words Utilise Pinterest as a powerful tool, to promote brands, products or services Make sure all social media platforms are integrated– Verify your website, link up with Facebook and Twitter accounts,… READ NOW

Why a Full-Service Digital Marketing Agency?

Maximizing ROI: Why a Full-Service Digital Marketing Agency Is Your Best Bet In today's competitive digital landscape, businesses are constantly seeking ways to maximise their return on investment (ROI) in online marketing. In this pursuit, many are discovering that partnering… READ NOW

7 Reasons Why Websites Fail

7 Reasons Why Websites Fail1. Ignoring mobile compatibility Mobile and tablet searches now account for over 50% of visits to hotel websites, so it is imperative that people can find you. Ensure that your website functions smoothly on mobile devices… READ NOW