Digital Marketing Insights

Marketing Insights from Team Wired

From industry articles to blogs about our latest work, you can take a look and get to know us a little bit better right here.
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Why a Full-Service Digital Marketing Agency?
Maximizing ROI: Why a Full-Service Digital Marketing Agency Is Your Best Bet In today's competitive digital landscape, businesses are constantly seeking ways to maximise their return on investment (ROI) in online marketing. In this pursuit, many are discovering that partnering… READ NOW
Demystifying Canonical Tags in SEO
Demystifying Canonical Tags in SEO: A Non-Technical GuideIn the world of SEO, one term that often crops up is "canonical tag." For those not well-versed in the intricacies of search engine optimisation, this term might sound like complex jargon. However,… READ NOW
The Power of PPC Brand Campaigns
The Power of PPC Brand Campaigns: Why They Matter in Digital MarketingIn the fast-paced world of digital marketing, Pay-Per-Click (PPC) campaigns have proven to be an invaluable tool for businesses aiming to reach their target audience effectively. Among the various… READ NOW
What Are Google SERP Features
What Are Google SERP Features and How to Get on ThemIn the vast digital landscape of the internet, Google remains the undisputed king of search engines. Millions of users turn to Google every day to find answers to their questions,… READ NOW
Tracking Conversion Events in Google Ads
The Crucial Role of Tracking Conversion Events in Google AdsIn today's digital marketing landscape, staying competitive means more than just running ads; it's about understanding your audience, optimising campaigns, and ultimately, driving conversions. This is where tracking conversion events in… READ NOW
Insights into Instagram
Insights into Instagram Social media marketing can be a minefield. When should you post? How many followers should you have? Sometimes these questions can put you off getting your brand out there. The benefits of using Instagram for your business… READ NOW
Banning Influencers is Not the Answer
Banning Influencers is Not the Answer Recent events (like the one we covered in our How Not To Do Influencer Marketing blog have seen the world of social media marketing for hotels be questioned and debated. In fact, it has got… READ NOW
How Not to Do Influencer Marketing
How Not to Do Influencer Marketing   Here at Wired Media, we appreciate that some hoteliers do not believe that social media marketing for hotels is worth it. These things you think you can't control? You can!   Influencer marketing can offer a… READ NOW
Be Aware of Unsolicited Replies on Social Media
Be Aware of Unsolicited Replies on Social MediaIt has become apparent in the last few months that there is a new trend within social media, with some accommodation providers appearing in replies unannounced.We will refer to this practice as creating unsolicited replies… READ NOW
Marketing Predictions for 2018
Marketing Predictions for 2018 This time last year, the industry was subject to a lot of chatter surrounding mobile within the hotel marketing domain. As we near the end of the year, it's safe to say that mobile dominance is… READ NOW
How to Take Back Bookings from OTAs
How Your Hotel Can Take Back Bookings from OTAs At Wired Media we pride ourselves on offering informative social media marketing advice, so read on to see how your brand can benefit. As previously discussed in our how to beat… READ NOW
Driving Direct Bookings is the Biggest Challenge for Hotels
Driving Direct Bookings to your Hotel is the Biggest ChallengeDriving direct bookings is ranked as the biggest challenge for hoteliers of all sizes in all locations across the world, according to new research by SiteMinder.SiteMinder asked hoteliers to choose from… READ NOW
How to Make Your Brand an Insta-Icon
How to Make Your Brand an Insta-Icon Setting up an account is relatively easy. Gaining followers and creating meaningful engagement? That's the tough bit. As experts in taking care of social media, this is where we can help you out. These… READ NOW
What Makes a Blog Stand Out From the Rest?
What Makes a Blog Stand Out From the Rest? Doing PR isn't easy. Trust us, we do it every day. As PR experts, we're picky about which influencers, bloggers, bloggers, and social media personalities we work with. So we've put… READ NOW
What Makes Customers Follow or Unfollow?
What Makes Customers Follow or Unfollow? As experts in social media marketing, we always stress the importance of social media in a successful marketing strategy. Our digital marketing team are always delving deeper to find out more information on customer… READ NOW
Why Marketing Gimmicks Donâ??t Work
Why Marketing Gimmicks Don't Work 2016 has been full of new marketing tricks and hacks, including some interesting but questionable gimmicks. Whilst many brands are still struggling to come into the digital age, some are rushing into it without giving… READ NOW
10 Social Media Dos & Donâ??ts
10 Social Media Dos & Don'ts Considering a huge part of what we do is to take care of social media marketing for our clients, we at Wired think of ourselves as being pretty smart when it comes to mastering… READ NOW
CMA is Investigating OTAs
CMA is Investigating OTAsIt's hot off the press that consumers may have fallen victim to being misled when booking hotels.With the latest news reports highlighting the need for hotel booking sites to be investigated by the consumer watchdog, Competition and… READ NOW
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