Digital Marketing Insights

Marketing Insights from Team Wired

From industry articles to blogs about our latest work, you can take a look and get to know us a little bit better right here.
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The Top 10 UK YouTubers You Need to Know
 Improve your digital marketing with the help of the UK's most powerful online influencersYou might assume that the likes of Zoella and Caspar Lee – both of which you have probably never heard of if you are over the age… READ NOW
Up Your SEO Game for Black Friday
Up Your SEO Game for Black Friday The holiday season is crucial for a successful year. During these months a large chunk of revenue is expected, so it is important to optimise your website to take advantage of any seasonal… READ NOW
7 Ways to Build Your Brand Using Your Websiteâ??
7 Ways to Build Your Brand Using Your Website​ Building a brand can be a tricky business, but luckily here at Wired Media we have plenty of experience with branding, and we're here to help! Read on to find out… READ NOW
What is SEO?
What is SEO? We often find that when we talk to new clients about the services we offer and how we can help. One questions pops up more than most. What is SEO? SEO stands for Search Engine Optimisation, in… READ NOW
How Getting Reviews Will Get You More Bookings
How Getting Hotel Reviews Will Get You More Bookings Inviting a blogger to review your hotel can do wonders for your bookings, but why? Read on to find out how you could be boosting your hotel PR and even your… READ NOW
3 Ways to Successfully Pitch to the Press
3 Ways to Successfully Pitch to the Press When doing PR, you must always be careful when approaching press. Think about it, press get inundated with thousands of emails from PR professionals each day asking them to review and experience… READ NOW
8 Outdated SEO Methods
8 Outdated SEO MethodsKeep up to date with the SEO Algorithms SEO is changing all the time and just when you feel like you're finally ahead of the curve – BAM! Another algorithm update. While this can be entertaining as… READ NOW
10 Simple Steps to Great Web Copy
10 Simple Steps to Great Web Copy 79% of people skim read when reading online, so keep it short, simple and easy to follow. Think about how you use the web. You're in search of information and if you don't… READ NOW
How To Launch a Summer Online Marketing Campaign For Your Hotel
How To Launch a Summer Online Marketing Campaign For Your HotelIf you haven't got yourself a sassy summer campaign for your hotel in the pipeline already, you're probably just going to end up with a predictable half-price summer sale or… READ NOW
Our Top Five Hotel SEO Tips
Our Top Five Hotel SEO Tips Google is a tricky beast. We need it now, more than ever, in order to bring in customers and fill bedrooms but for some reason your hotel may not be appearing for the search terms… READ NOW
What Should You Do in a PR Crisis?
What Should You Do in a PR Crisis? At some point within your career in hospitality, you will have to deal with a bad press article, review or feature, it's inevitable. But how you deal with the fallout of bad… READ NOW
5 Tips for Driving Engagement
5 Tips for Driving Engagement to your Website In recent years, hotel social media marketing has become the most popular tool for driving engagement within the content marketing spectrum. From the Facebook ‘Like' to the ‘Retweet' on Twitter, as social… READ NOW
Facebook Advertising: Our Five Top Tips
Facebook Advertising: Our Five Top Tips If you have your own Facebook profile, you will have been the target of Facebook advertising at some point in time. In order for you to gain the ultimate value for money, we've decided… READ NOW
Our Google Analytics Glossary for Beginners
Our Google Analytics Glossary for Beginners One of our latest expert feature articles explained the basics of Google Analytics for hoteliers and explained where and how to begin. However, when reading through it, we realised that Google Analytics uses a lot of… READ NOW
How Does Your Five-Star Hotel Measure Up?
  Here at Wired, we have put together a special infographic for hoteliers which details how five star hotels social media statistics vary across the UK. We have spent months reviewing over 376 five star properties social media channels across England, Wales, Scotland and Northern Ireland.… READ NOW
Redefining Digital Marketing with Google
Redefining Digital Marketing with Google With a New Year upon the horizon, we thought we'd let you in on a not so well kept secret. On Monday 29th February, Hotelympia will be back for its 2016 installation of innovation within… READ NOW
The Art of Producing Creative Content
The Art of Producing Creative ContentAccording to Mobile Marketing Magazine, seven in ten people in the UK own a smartphone.This is hardly surprising when looking around at the vast majority of people who are forever staring down at their smart… READ NOW
A Guide on Boosting Room Occupancy
A Guide on Boosting Room OccupancyIf you weren't able to make it along to the ‘Fully Booked' seminar at the Independent Hotel Show 2015, don't panic. We've gone to the trouble of creating a full summary of Tom's notes for… READ NOW
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