Digital Marketing Insights

Marketing Insights from Team Wired

From industry articles to blogs about our latest work, you can take a look and get to know us a little bit better right here.

What is a Commercial Health check?

What is a Commercial Health check?An interview with Kym Kapadia, Vice President Commercial at Michels & TaylorWe've worked with Michels & Taylor for a long time and have seen first-hand how they help hotels reach their maximum potential. When the news… READ NOW

3 Mistakes Youâ??re Making with Your Hotel Digital Marketing

3 Mistakes You're Making with Your Hotel Digital Marketing When it comes to generating bookings for your hotel, direct is best. Why? Because large commission fees aren't eating into your profits, that's why. So what can you do to make… READ NOW

7 Simple Steps to Sending Kick-Ass Emails

7 Simple Steps to Sending Kick-Ass EmailsKeep it snappy 79% of people skim read when reading emails, so keep it short, simple and easy to follow. Few people sit down to study their emails these days, especially now they're so… READ NOW

Is There Too Much Sympathy on Facebook?

Is There Too Much Sympathy on Facebook? Checking your Facebook newsfeed generally brings up a mismatch of different stories – that guy you were dating has been promoted, that person you went to school with has gotten engaged, someone else… READ NOW

The Importance Of Social Media Security

The Importance Of Social Media Security In the news this week we've seen yet more cases of individuals getting into hot water after being caught out on their social media exploits – we stop to question who else may be… READ NOW

Top 10 Pinterest Tips

Top 10 Pinterest TipsA picture is worth a 1000 words Utilise Pinterest as a powerful tool, to promote brands, products or services Make sure all social media platforms are integrated– Verify your website, link up with Facebook and Twitter accounts,… READ NOW

Mobile Hotel Bookings to Boom

Mobile Hotel Bookings to Boom We are all aware of the growth in mobile and for the hotel industry it is rapidly increasing in its importance for room bookings in particular. Robert Rauch, president of San Diego-based R.A. Rauch &… READ NOW

Google Algorithm Changes

Google Algorithm ChangesGoogle Algorithm Changes To Downgrade Sites With Copyright Notices Google has announced a controversial change to their algorithm which dictates the ranking of search results on their site. Changes to Google's code are nothing new, but these latest… READ NOW

July Digital Marketing Overview

July Digital Marketing Overview Find below our round-up of the biggest or most interesting stories to come out of the digital marketing world over the month of July. O2 turns to Twitter for damage limitation during network outage July was… READ NOW

Tablets Overtake Mobiles for eCommerce

Tablets Overtake Mobiles for eCommerce Tablets are widely known to be on the rise in popularity, and research released in June highlights that tablets are taking an increasingly higher share of online traffic. In fact between Q1 2011 and Q1… READ NOW

Facebook iPhone App to be Given Major Overhaul

Facebook iPhone App to be Given Major Overhaul Facebook's iOS app has a reputation for being very slow. Users looking to browse their friends' photos or read status updates have for long been frustrated at the slow speed for which… READ NOW

Attribution Modelling

Understanding the ROI from your marketing campaigns. What is Attribution Modelling?Attribution modelling is the process of understanding the purchase journey of your customers, analysing data to ensure you are investing in the right areas to drive profit. It will identify why… READ NOW