PPC Insights

PPC Insights From Team Wired

From industry articles to blogs about our latest work, you can take a look and get to know us a little bit better right here.

Is Keyword Research Important for PPC Campaigns?

In the world of online advertising, Pay-Per-Click (PPC) campaigns have become a cornerstone for businesses aiming to increase their visibility and drive traffic to their websites. However, amidst the plethora of strategies and tactics available, one fundamental aspect often stands… READ NOW

Should I use PPC for my Ecommerce Store?

Should I use PPC for my Ecommerce Store?In the ever-expanding digital landscape, the success of an e-commerce store relies heavily on effective marketing strategies. Pay-per-click (PPC) advertising stands as one of the prominent avenues for driving traffic and increasing conversions.… READ NOW

Should I use PPC for my WordPress website?

Should I use PPC for my WordPress website?In the realm of digital marketing, Pay-Per-Click (PPC) advertising is a strategy that often sparks a debate among website owners. Whether you run a personal blog, an e-commerce store, or a business website… READ NOW

Keyword Research for WordPress PPC Campaigns

Keyword Research for WordPress PPC CampaignsKeyword research stands as the cornerstone of successful PPC (Pay-Per-Click) campaigns, especially when operating within the WordPress ecosystem. This crucial step determines the success or failure of your advertising efforts. In the UK's competitive digital… READ NOW

Tracking Conversions in Google Analytics

Tracking Conversions in Google AnalyticsConversions are essential to understand and optimise the customer journey, feed data into marketing platforms such as Google Ads and understand the Return of your Investment when investing in online marketing. Conversions are the lifeblood of… READ NOW

Understanding Google Ad Rank

What is Ad Rank: The Key to PPC SuccessAs an experienced PPC agency, we understand the importance of Ad Rank in the ever-evolving landscape of Google Ads. Ad Rank is a critical metric that directly impacts the visibility and success… READ NOW

Understanding Performance Metrics In Google Ads

Understanding Performance-Based Metrics in Your PPC Google Ads AccountWhen it comes to running successful Google Ads campaigns, understanding performance-based metrics is important. These metrics provide valuable insights into the effectiveness of your advertising efforts, helping you make informed decisions and… READ NOW

PPC Performance Max: New Functionality

Google's Performance Max Campaigns and new "URL Contains Targeting"In the ever-evolving world of digital advertising and Pay Per click, staying ahead of the curve is essential for marketers seeking to optimise their campaigns. Google, as one of the leading players… READ NOW

10 Reasons Your PPC Campaigns Are Not Working

10 Reasons Your PPC Campaigns Are Not Working:Â Pay-Per-Click (PPC) advertising can be a powerful tool for driving traffic, generating leads, and boosting sales for your business. However, it's not uncommon for PPC campaigns to fall short of expectations. If your… READ NOW

Understanding And Optimising Your Cost Per Click (CPC)

How to Optimise Your Cost Per Click (CPC)Â Cost Per Click (CPC) is a fundamental metric in Google Ads, and understanding how to improve it can significantly impact your marketing campaigns. In this article, we'll begin by explaining what CPC is… READ NOW

The Power of PPC Brand Campaigns

The Power of PPC Brand Campaigns: Why They Matter in Digital MarketingIn the fast-paced world of digital marketing, Pay-Per-Click (PPC) campaigns have proven to be an invaluable tool for businesses aiming to reach their target audience effectively. Among the various… READ NOW

Tracking Conversion Events in Google Ads

The Crucial Role of Tracking Conversion Events in Google AdsIn today's digital marketing landscape, staying competitive means more than just running ads; it's about understanding your audience, optimising campaigns, and ultimately, driving conversions. This is where tracking conversion events in… READ NOW