Insights

News, thoughts and advice from Team Wired

From industry articles to blogs about our latest work, you can take a look and get to know us a little bit better right here.

Wired Mediaâ??s Guide to Ecommerce SEO

The Ultimate Guide to E-commerce SEO: Dominating the Digital MarketplaceIn today's hyper-competitive online marketplace, optimising your e-commerce website for search engines is not just a choice; it's a necessity. E-commerce SEO is the key to unlocking higher organic traffic, more… READ NOW

5 Must-Haves for Profitable Hotel Web Design

5 Must-Haves for Profitable Hotel Web DesignWireframes Start with the basics. Wireframing is a fundamental part of our hotel web design process to ensure that your final website does what it needs to do. This is a planning stage which… READ NOW

How To Launch a Summer Online Marketing Campaign For Your Hotel

How To Launch a Summer Online Marketing Campaign For Your HotelIf you haven't got yourself a sassy summer campaign for your hotel in the pipeline already, you're probably just going to end up with a predictable half-price summer sale or… READ NOW

How Not to Do Influencer Marketing

How Not to Do Influencer Marketing Here at Wired Media, we appreciate that some hoteliers do not believe that social media marketing for hotels is worth it. These things you think you can't control? You can! Influencer marketingÂ can offer a… READ NOW

Tracking Conversions in Google Analytics

Tracking Conversions in Google AnalyticsConversions are essential to understand and optimise the customer journey, feed data into marketing platforms such as Google Ads and understand the Return of your Investment when investing in online marketing. Conversions are the lifeblood of… READ NOW

Understanding Google Ad Rank

What is Ad Rank: The Key to PPC SuccessAs an experienced PPC agency, we understand the importance of Ad Rank in the ever-evolving landscape of Google Ads. Ad Rank is a critical metric that directly impacts the visibility and success… READ NOW

What Are Google SERP Features

What Are Google SERP Features and How to Get on ThemIn the vast digital landscape of the internet, Google remains the undisputed king of search engines. Millions of users turn to Google every day to find answers to their questions,… READ NOW

Insights into Instagram

Insights into Instagram Social media marketing can be a minefield. When should you post? How many followers should you have? Sometimes these questions can put you off getting your brand out there. The benefits of using Instagram for your business… READ NOW

Understanding Performance Metrics In Google Ads

Understanding Performance-Based Metrics in Your PPC Google Ads AccountWhen it comes to running successful Google Ads campaigns, understanding performance-based metrics is important. These metrics provide valuable insights into the effectiveness of your advertising efforts, helping you make informed decisions and… READ NOW

PPC Performance Max: New Functionality

Google's Performance Max Campaigns and new "URL Contains Targeting"In the ever-evolving world of digital advertising and Pay Per click, staying ahead of the curve is essential for marketers seeking to optimise their campaigns. Google, as one of the leading players… READ NOW

Be Aware of Unsolicited Replies on Social Media

Be Aware of Unsolicited Replies on Social MediaIt has become apparent in the last few months that there is a new trend within social media, with some accommodation providers appearing in replies unannounced.We will refer to this practice as creating unsolicited replies… READ NOW

The Art of Producing Creative Content

The Art of Producing Creative ContentAccording to Mobile Marketing Magazine, seven in ten people in the UK own a smartphone.This is hardly surprising when looking around at the vast majority of people who are forever staring down at their smart… READ NOW

5 Lessons in Web Design

5 Lessons in Web Design There are few things we love more than strong website design and The Great British Bake Off….and they have more in common than you might think! When designing a website, as when baking the perfect three… READ NOW

CMA is Investigating OTAs

CMA is Investigating OTAsIt's hot off the press that consumers may have fallen victim to being misled when booking hotels.With the latest news reports highlighting the need for hotel booking sites to be investigated by the consumer watchdog, Competition and… READ NOW

10 Social Media Dos & Donâ??ts

10 Social Media Dos & Don'ts Considering a huge part of what we do is to take care of social media marketing for our clients, we at Wired think of ourselves as being pretty smart when it comes to mastering… READ NOW

âGet Smartâ or âGet Thinkingâ

â€˜Get Smart' or â€˜Get Thinking' Quite a long time ago we began to encourage our customers to embrace the influence of mobile technology, predominantly starting with their websites. For the last 10 years, the laptop has been our favourite way… READ NOW

10 Simple Steps to Great Web Copy

10 Simple Steps to Great Web Copy 79% of people skim read when reading online, so keep it short, simple and easy to follow. Think about how you use the web. You're in search of information and if you don't… READ NOW

The Importance Of Social Media Security

The Importance Of Social Media Security In the news this week we've seen yet more cases of individuals getting into hot water after being caught out on their social media exploits – we stop to question who else may be… READ NOW