Insights

News, thoughts and advice from Team Wired

From industry articles to blogs about our latest work, you can take a look and get to know us a little bit better right here.

Shopify vs WooCommerce Comparison

Shopify vs. WooCommerce: A Comprehensive Comparison of E-commerce CMSIn the ever-evolving landscape of e-commerce, selecting the right Content Management System (CMS) is a pivotal decision for businesses looking to establish or expand their online presence. Two leading contenders in this… READ NOW

The Power of PPC Brand Campaigns

The Power of PPC Brand Campaigns: Why They Matter in Digital MarketingIn the fast-paced world of digital marketing, Pay-Per-Click (PPC) campaigns have proven to be an invaluable tool for businesses aiming to reach their target audience effectively. Among the various… READ NOW

Be Aware of Unsolicited Replies on Social Media

Be Aware of Unsolicited Replies on Social MediaIt has become apparent in the last few months that there is a new trend within social media, with some accommodation providers appearing in replies unannounced.We will refer to this practice as creating unsolicited replies… READ NOW

Four Tips for Hotel Social Media Etiquette

Four Tips for Hotel Social Media EtiquetteThere's nothing worse than scrolling down your various social feeds and being witness to bad social media practice.It's even worse when it's a luxury four or five hotel's social media channels as they are… READ NOW

How to Make Your Brand an Insta-Icon

How to Make Your Brand an Insta-Icon Setting up an account is relatively easy. Gaining followers and creating meaningful engagement? That's the tough bit. As experts in taking care of social media, this is where we can help you out. These… READ NOW

Facebook Advertising: Our Five Top Tips

Facebook Advertising: Our Five Top Tips If you have your own Facebook profile, you will have been the target of Facebook advertising at some point in time. In order for you to gain the ultimate value for money, we've decided… READ NOW

Understanding Performance Metrics In Google Ads

Understanding Performance-Based Metrics in Your PPC Google Ads AccountWhen it comes to running successful Google Ads campaigns, understanding performance-based metrics is important. These metrics provide valuable insights into the effectiveness of your advertising efforts, helping you make informed decisions and… READ NOW

Redefining Digital Marketing with Google

Redefining Digital Marketing with Google With a New Year upon the horizon, we thought we'd let you in on a not so well kept secret. On Monday 29th February, Hotelympia will be back for its 2016 installation of innovation within… READ NOW

The Importance Of Social Media Security

The Importance Of Social Media Security In the news this week we've seen yet more cases of individuals getting into hot water after being caught out on their social media exploits – we stop to question who else may be… READ NOW

What is above the fold Content?

Above the Fold Content: The Key to Converting Website Visitors into CustomersWhen it comes to web design, the term "above the fold" holds immense significance. It represents the content that's immediately visible to users when they land on a web… READ NOW

Up Your SEO Game for Black Friday

Up Your SEO Game for Black Friday The holiday season is crucial for a successful year. During these months a large chunk of revenue is expected, so it is important to optimise your website to take advantage of any seasonal… READ NOW