Insights

News, thoughts and advice from Team Wired

From industry articles to blogs about our latest work, you can take a look and get to know us a little bit better right here.

âGet Smartâ or âGet Thinkingâ

â€˜Get Smart' or â€˜Get Thinking' Quite a long time ago we began to encourage our customers to embrace the influence of mobile technology, predominantly starting with their websites. For the last 10 years, the laptop has been our favourite way… READ NOW

Why Marketing Gimmicks Donâ??t Work

Why Marketing Gimmicks Don't Work 2016 has been full of new marketing tricks and hacks, including some interesting but questionable gimmicks. Whilst many brands are still struggling to come into the digital age, some are rushing into it without giving… READ NOW

Attribution Modelling

Understanding the ROI from your marketing campaigns. What is Attribution Modelling?Attribution modelling is the process of understanding the purchase journey of your customers, analysing data to ensure you are investing in the right areas to drive profit. It will identify why… READ NOW

How Does Your Five-Star Hotel Measure Up?

Here at Wired, we have put together a special infographic for hoteliers which details how five star hotels social media statistics vary across the UK. We have spent months reviewing over 376 five star properties social media channels across England, Wales, Scotland and Northern Ireland.… READ NOW

The Importance of Technical SEO

The Importance of Technical SEO for Your WebsiteIn the ever-evolving digital landscape, having a strong online presence is crucial for the success of any business. One of the fundamental aspects of optimising your website for search engines and enhancing user… READ NOW

Our Google Analytics Glossary for Beginners

Our Google Analytics Glossary for Beginners One of our latest expert feature articles explained the basics of Google Analytics for hoteliers and explained where and how to begin. However, when reading through it, we realised that Google Analytics uses a lot of… READ NOW

Web Design Top Tips to Boost Conversions

8 Web Design Top Tips to Boost ConversionsA well-designed website can significantly impact your online success, and one of the key metrics to gauge this success is conversion rate. Conversions, whether it's making a purchase, filling out a form, or… READ NOW

10 Social Media Dos & Donâ??ts

10 Social Media Dos & Don'ts Considering a huge part of what we do is to take care of social media marketing for our clients, we at Wired think of ourselves as being pretty smart when it comes to mastering… READ NOW

3 Mistakes Youâ??re Making with Your Hotel Digital Marketing

3 Mistakes You're Making with Your Hotel Digital Marketing When it comes to generating bookings for your hotel, direct is best. Why? Because large commission fees aren't eating into your profits, that's why. So what can you do to make… READ NOW

A Beginners Guide to Hreflang

A Beginner's Guide to Hreflang: The SEO Multilingual Solution If you're new to the world of SEO (Search Engine Optimisation) and the term "Hreflang" has you scratching your head, fear not. This beginner's guide will demystify Hreflang, explaining what it… READ NOW

Redefining Digital Marketing with Google

Redefining Digital Marketing with Google With a New Year upon the horizon, we thought we'd let you in on a not so well kept secret. On Monday 29th February, Hotelympia will be back for its 2016 installation of innovation within… READ NOW

7 Simple Steps to Sending Kick-Ass Emails

7 Simple Steps to Sending Kick-Ass EmailsKeep it snappy 79% of people skim read when reading emails, so keep it short, simple and easy to follow. Few people sit down to study their emails these days, especially now they're so… READ NOW

10 Simple Steps to Great Web Copy

10 Simple Steps to Great Web Copy 79% of people skim read when reading online, so keep it short, simple and easy to follow. Think about how you use the web. You're in search of information and if you don't… READ NOW

7 Reasons Why Websites Fail

7 Reasons Why Websites Fail1. Ignoring mobile compatibility Mobile and tablet searches now account for over 50% of visits to hotel websites, so it is imperative that people can find you. Ensure that your website functions smoothly on mobile devices… READ NOW

What Makes Customers Follow or Unfollow?

What Makes Customers Follow or Unfollow? As experts in social media marketing, we always stress the importance of social media in a successful marketing strategy. Our digital marketing team are always delving deeper to find out more information on customer… READ NOW

Why Your Website Needs A Blog For SEO

Why Your Website Needs a Blog For SEOIn the ever-evolving world of search engine optimisation (SEO), staying ahead of the curve is crucial to maintain a competitive online presence. Google, the unrivalled search giant, has always had one core expectation… READ NOW

Understanding And Optimising Your Cost Per Click (CPC)

How to Optimise Your Cost Per Click (CPC)Â Cost Per Click (CPC) is a fundamental metric in Google Ads, and understanding how to improve it can significantly impact your marketing campaigns. In this article, we'll begin by explaining what CPC is… READ NOW

Tracking Conversion Events in Google Ads

The Crucial Role of Tracking Conversion Events in Google AdsIn today's digital marketing landscape, staying competitive means more than just running ads; it's about understanding your audience, optimising campaigns, and ultimately, driving conversions. This is where tracking conversion events in… READ NOW