Insights

News, thoughts and advice from Team Wired

From industry articles to blogs about our latest work, you can take a look and get to know us a little bit better right here.

How Do I Improve My Website Conversion Rate

How Not to Do Influencer Marketing

How Not to Do Influencer Marketing Here at Wired Media, we appreciate that some hoteliers do not believe that social media marketing for hotels is worth it. These things you think you can't control? You can! Influencer marketingÂ can offer a… READ NOW

Why Your Website Needs A Blog For SEO

Why Your Website Needs a Blog For SEOIn the ever-evolving world of search engine optimisation (SEO), staying ahead of the curve is crucial to maintain a competitive online presence. Google, the unrivalled search giant, has always had one core expectation… READ NOW

The Importance of Technical SEO

The Importance of Technical SEO for Your WebsiteIn the ever-evolving digital landscape, having a strong online presence is crucial for the success of any business. One of the fundamental aspects of optimising your website for search engines and enhancing user… READ NOW

CMA is Investigating OTAs

CMA is Investigating OTAsIt's hot off the press that consumers may have fallen victim to being misled when booking hotels.With the latest news reports highlighting the need for hotel booking sites to be investigated by the consumer watchdog, Competition and… READ NOW

5 Lessons in Web Design

5 Lessons in Web Design There are few things we love more than strong website design and The Great British Bake Off….and they have more in common than you might think! When designing a website, as when baking the perfect three… READ NOW

Banning Influencers is Not the Answer

Banning Influencers is Not the Answer Recent events (like the one we covered in our How Not To Do Influencer Marketing blog have seen the world of social media marketing for hotels be questioned and debated. In fact, it has got… READ NOW

What Are Google SERP Features

What Are Google SERP Features and How to Get on ThemIn the vast digital landscape of the internet, Google remains the undisputed king of search engines. Millions of users turn to Google every day to find answers to their questions,… READ NOW

Tracking Conversions in Google Analytics

Tracking Conversions in Google AnalyticsConversions are essential to understand and optimise the customer journey, feed data into marketing platforms such as Google Ads and understand the Return of your Investment when investing in online marketing. Conversions are the lifeblood of… READ NOW

The Impact of Website Page Speed

The Impact of Website Page Speed on Performance and ROIWebsite page speed is a critical factor that significantly influences a website's performance and return on investment (ROI). It affects user experience, search engine ranking, and the overall success of a… READ NOW

Demystifying Canonical Tags in SEO

Demystifying Canonical Tags in SEO: A Non-Technical GuideIn the world of SEO, one term that often crops up is "canonical tag." For those not well-versed in the intricacies of search engine optimisation, this term might sound like complex jargon. However,… READ NOW

What is SEO?

What is SEO? We often find that when we talk to new clients about the services we offer and how we can help. One questions pops up more than most. What is SEO? SEO stands for Search Engine Optimisation, in… READ NOW

Understanding Google Ad Rank

What is Ad Rank: The Key to PPC SuccessAs an experienced PPC agency, we understand the importance of Ad Rank in the ever-evolving landscape of Google Ads. Ad Rank is a critical metric that directly impacts the visibility and success… READ NOW

The Power of PPC Brand Campaigns

The Power of PPC Brand Campaigns: Why They Matter in Digital MarketingIn the fast-paced world of digital marketing, Pay-Per-Click (PPC) campaigns have proven to be an invaluable tool for businesses aiming to reach their target audience effectively. Among the various… READ NOW

Is There Too Much Sympathy on Facebook?

Is There Too Much Sympathy on Facebook? Checking your Facebook newsfeed generally brings up a mismatch of different stories – that guy you were dating has been promoted, that person you went to school with has gotten engaged, someone else… READ NOW

Understanding Performance Metrics In Google Ads

Understanding Performance-Based Metrics in Your PPC Google Ads AccountWhen it comes to running successful Google Ads campaigns, understanding performance-based metrics is important. These metrics provide valuable insights into the effectiveness of your advertising efforts, helping you make informed decisions and… READ NOW

5 Tips for Driving Engagement

5 Tips for Driving Engagement to your Website In recent years, hotel social media marketing has become the most popular tool for driving engagement within the content marketing spectrum. From the Facebook ‘Like' to the ‘Retweet' on Twitter, as social… READ NOW

What is above the fold Content?

Above the Fold Content: The Key to Converting Website Visitors into CustomersWhen it comes to web design, the term "above the fold" holds immense significance. It represents the content that's immediately visible to users when they land on a web… READ NOW