Insights

News, thoughts and advice from Team Wired

From industry articles to blogs about our latest work, you can take a look and get to know us a little bit better right here.

What Makes Customers Follow or Unfollow?

What Makes Customers Follow or Unfollow? As experts in social media marketing, we always stress the importance of social media in a successful marketing strategy. Our digital marketing team are always delving deeper to find out more information on customer… READ NOW

Demystifying Canonical Tags in SEO

Demystifying Canonical Tags in SEO: A Non-Technical GuideIn the world of SEO, one term that often crops up is "canonical tag." For those not well-versed in the intricacies of search engine optimisation, this term might sound like complex jargon. However,… READ NOW

Our Top Five Hotel SEO Tips

Our Top Five Hotel SEO Tips Google is a tricky beast. We need it now, more than ever, in order to bring in customers and fill bedrooms but for some reason your hotel may not be appearing for the search terms… READ NOW

8 Outdated SEO Methods

8 Outdated SEO MethodsKeep up to date with the SEO Algorithms SEO is changing all the time and just when you feel like you're finally ahead of the curve – BAM! Another algorithm update. While this can be entertaining as… READ NOW

A Beginners Guide to Hreflang

A Beginner's Guide to Hreflang: The SEO Multilingual Solution If you're new to the world of SEO (Search Engine Optimisation) and the term "Hreflang" has you scratching your head, fear not. This beginner's guide will demystify Hreflang, explaining what it… READ NOW

What Are Google SERP Features

What Are Google SERP Features and How to Get on ThemIn the vast digital landscape of the internet, Google remains the undisputed king of search engines. Millions of users turn to Google every day to find answers to their questions,… READ NOW

Banning Influencers is Not the Answer

Banning Influencers is Not the Answer Recent events (like the one we covered in our How Not To Do Influencer Marketing blog have seen the world of social media marketing for hotels be questioned and debated. In fact, it has got… READ NOW

Driving Direct Bookings is the Biggest Challenge for Hotels

Driving Direct Bookings to your Hotel is the Biggest ChallengeDriving direct bookings is ranked as the biggest challenge for hoteliers of all sizes in all locations across the world, according to new research by SiteMinder.SiteMinder asked hoteliers to choose from… READ NOW

5 Lessons in Web Design

5 Lessons in Web Design There are few things we love more than strong website design and The Great British Bake Off….and they have more in common than you might think! When designing a website, as when baking the perfect three… READ NOW

What is above the fold Content?

Above the Fold Content: The Key to Converting Website Visitors into CustomersWhen it comes to web design, the term "above the fold" holds immense significance. It represents the content that's immediately visible to users when they land on a web… READ NOW

PPC Performance Max: New Functionality

Google's Performance Max Campaigns and new "URL Contains Targeting"In the ever-evolving world of digital advertising and Pay Per click, staying ahead of the curve is essential for marketers seeking to optimise their campaigns. Google, as one of the leading players… READ NOW

Web Design Top Tips to Boost Conversions

8 Web Design Top Tips to Boost ConversionsA well-designed website can significantly impact your online success, and one of the key metrics to gauge this success is conversion rate. Conversions, whether it's making a purchase, filling out a form, or… READ NOW

The Importance Of Social Media Security

The Importance Of Social Media Security In the news this week we've seen yet more cases of individuals getting into hot water after being caught out on their social media exploits – we stop to question who else may be… READ NOW

The Importance of Technical SEO

The Importance of Technical SEO for Your WebsiteIn the ever-evolving digital landscape, having a strong online presence is crucial for the success of any business. One of the fundamental aspects of optimising your website for search engines and enhancing user… READ NOW

Why Your Website Needs A Blog For SEO

Why Your Website Needs a Blog For SEOIn the ever-evolving world of search engine optimisation (SEO), staying ahead of the curve is crucial to maintain a competitive online presence. Google, the unrivalled search giant, has always had one core expectation… READ NOW

Four Tips for Hotel Social Media Etiquette

Four Tips for Hotel Social Media EtiquetteThere's nothing worse than scrolling down your various social feeds and being witness to bad social media practice.It's even worse when it's a luxury four or five hotel's social media channels as they are… READ NOW

Tracking Conversions in Google Analytics

Tracking Conversions in Google AnalyticsConversions are essential to understand and optimise the customer journey, feed data into marketing platforms such as Google Ads and understand the Return of your Investment when investing in online marketing. Conversions are the lifeblood of… READ NOW

Shopify vs WooCommerce Comparison

Shopify vs. WooCommerce: A Comprehensive Comparison of E-commerce CMSIn the ever-evolving landscape of e-commerce, selecting the right Content Management System (CMS) is a pivotal decision for businesses looking to establish or expand their online presence. Two leading contenders in this… READ NOW