Insights

News, thoughts and advice from Team Wired

From industry articles to blogs about our latest work, you can take a look and get to know us a little bit better right here.

7 Ways to Build Your Brand Using Your Websiteâ??

7 Ways to Build Your Brand Using Your Websiteâ€‹ Building a brand can be a tricky business, but luckily here at Wired Media we have plenty of experience with branding, and we're here to help! Read on to find out… READ NOW

5 Must-Haves for Profitable Hotel Web Design

5 Must-Haves for Profitable Hotel Web DesignWireframes Start with the basics. Wireframing is a fundamental part of our hotel web design process to ensure that your final website does what it needs to do. This is a planning stage which… READ NOW

Be Aware of Unsolicited Replies on Social Media

Be Aware of Unsolicited Replies on Social MediaIt has become apparent in the last few months that there is a new trend within social media, with some accommodation providers appearing in replies unannounced.We will refer to this practice as creating unsolicited replies… READ NOW

Redefining Digital Marketing with Google

Redefining Digital Marketing with Google With a New Year upon the horizon, we thought we'd let you in on a not so well kept secret. On Monday 29th February, Hotelympia will be back for its 2016 installation of innovation within… READ NOW

10 Simple Steps to Great Web Copy

10 Simple Steps to Great Web Copy 79% of people skim read when reading online, so keep it short, simple and easy to follow. Think about how you use the web. You're in search of information and if you don't… READ NOW

âGet Smartâ or âGet Thinkingâ

â€˜Get Smart' or â€˜Get Thinking' Quite a long time ago we began to encourage our customers to embrace the influence of mobile technology, predominantly starting with their websites. For the last 10 years, the laptop has been our favourite way… READ NOW

Top 10 Pinterest Tips

Top 10 Pinterest TipsA picture is worth a 1000 words Utilise Pinterest as a powerful tool, to promote brands, products or services Make sure all social media platforms are integrated– Verify your website, link up with Facebook and Twitter accounts,… READ NOW

5 Lessons in Web Design

5 Lessons in Web Design There are few things we love more than strong website design and The Great British Bake Off….and they have more in common than you might think! When designing a website, as when baking the perfect three… READ NOW

What Should You Do in a PR Crisis?

What Should You Do in a PR Crisis? At some point within your career in hospitality, you will have to deal with a bad press article, review or feature, it's inevitable. But how you deal with the fallout of bad… READ NOW

CMA is Investigating OTAs

CMA is Investigating OTAsIt's hot off the press that consumers may have fallen victim to being misled when booking hotels.With the latest news reports highlighting the need for hotel booking sites to be investigated by the consumer watchdog, Competition and… READ NOW

How Does Your Five-Star Hotel Measure Up?

Here at Wired, we have put together a special infographic for hoteliers which details how five star hotels social media statistics vary across the UK. We have spent months reviewing over 376 five star properties social media channels across England, Wales, Scotland and Northern Ireland.… READ NOW

Understanding Performance Metrics In Google Ads

Understanding Performance-Based Metrics in Your PPC Google Ads AccountWhen it comes to running successful Google Ads campaigns, understanding performance-based metrics is important. These metrics provide valuable insights into the effectiveness of your advertising efforts, helping you make informed decisions and… READ NOW

Choosing a Specialist WordPress Agency

Title: Top 5 Reasons for Choosing a Specialist WordPress Agency In today's digital era, a strong online presence is the cornerstone of success for businesses across the globe. WordPress, with its user-friendly interface and robust capabilities, has emerged as… READ NOW

What is SEO?

What is SEO? We often find that when we talk to new clients about the services we offer and how we can help. One questions pops up more than most. What is SEO? SEO stands for Search Engine Optimisation, in… READ NOW

7 Reasons Why Websites Fail

7 Reasons Why Websites Fail1. Ignoring mobile compatibility Mobile and tablet searches now account for over 50% of visits to hotel websites, so it is imperative that people can find you. Ensure that your website functions smoothly on mobile devices… READ NOW

7 Simple Steps to Sending Kick-Ass Emails

7 Simple Steps to Sending Kick-Ass EmailsKeep it snappy 79% of people skim read when reading emails, so keep it short, simple and easy to follow. Few people sit down to study their emails these days, especially now they're so… READ NOW

How to Take Back Bookings from OTAs

How Your Hotel Can Take Back Bookings from OTAs At Wired Media we pride ourselves on offering informative social media marketing advice, so read on to see how your brand can benefit. As previously discussed in our how to beat… READ NOW

10 Social Media Dos & Donâ??ts

10 Social Media Dos & Don'ts Considering a huge part of what we do is to take care of social media marketing for our clients, we at Wired think of ourselves as being pretty smart when it comes to mastering… READ NOW