Insights

News, thoughts and advice from Team Wired

From industry articles to blogs about our latest work, you can take a look and get to know us a little bit better right here.

PPC Performance Max: New Functionality

Google's Performance Max Campaigns and new "URL Contains Targeting"In the ever-evolving world of digital advertising and Pay Per click, staying ahead of the curve is essential for marketers seeking to optimise their campaigns. Google, as one of the leading players… READ NOW

Shopify vs WooCommerce Comparison

Shopify vs. WooCommerce: A Comprehensive Comparison of E-commerce CMSIn the ever-evolving landscape of e-commerce, selecting the right Content Management System (CMS) is a pivotal decision for businesses looking to establish or expand their online presence. Two leading contenders in this… READ NOW

Be Aware of Unsolicited Replies on Social Media

Be Aware of Unsolicited Replies on Social MediaIt has become apparent in the last few months that there is a new trend within social media, with some accommodation providers appearing in replies unannounced.We will refer to this practice as creating unsolicited replies… READ NOW

A Beginners Guide to Hreflang

A Beginner's Guide to Hreflang: The SEO Multilingual Solution If you're new to the world of SEO (Search Engine Optimisation) and the term "Hreflang" has you scratching your head, fear not. This beginner's guide will demystify Hreflang, explaining what it… READ NOW

5 Tips for Driving Engagement

5 Tips for Driving Engagement to your Website In recent years, hotel social media marketing has become the most popular tool for driving engagement within the content marketing spectrum. From the Facebook ‘Like' to the ‘Retweet' on Twitter, as social… READ NOW

How Getting Reviews Will Get You More Bookings

How Getting Hotel Reviews Will Get You More Bookings Inviting a blogger to review your hotel can do wonders for your bookings, but why? Read on to find out how you could be boosting your hotel PR and even your… READ NOW

Our Google Analytics Glossary for Beginners

Our Google Analytics Glossary for Beginners One of our latest expert feature articles explained the basics of Google Analytics for hoteliers and explained where and how to begin. However, when reading through it, we realised that Google Analytics uses a lot of… READ NOW

Understanding And Optimising Your Cost Per Click (CPC)

How to Optimise Your Cost Per Click (CPC)Â Cost Per Click (CPC) is a fundamental metric in Google Ads, and understanding how to improve it can significantly impact your marketing campaigns. In this article, we'll begin by explaining what CPC is… READ NOW

Understanding Google Ad Rank

What is Ad Rank: The Key to PPC SuccessAs an experienced PPC agency, we understand the importance of Ad Rank in the ever-evolving landscape of Google Ads. Ad Rank is a critical metric that directly impacts the visibility and success… READ NOW

3 Ways to Successfully Pitch to the Press

3 Ways to Successfully Pitch to the Press When doing PR, you must always be careful when approaching press. Think about it, press get inundated with thousands of emails from PR professionals each day asking them to review and experience… READ NOW

Four Tips for Hotel Social Media Etiquette

Four Tips for Hotel Social Media EtiquetteThere's nothing worse than scrolling down your various social feeds and being witness to bad social media practice.It's even worse when it's a luxury four or five hotel's social media channels as they are… READ NOW

Wired Mediaâ??s Guide to Ecommerce SEO

The Ultimate Guide to E-commerce SEO: Dominating the Digital MarketplaceIn today's hyper-competitive online marketplace, optimising your e-commerce website for search engines is not just a choice; it's a necessity. E-commerce SEO is the key to unlocking higher organic traffic, more… READ NOW

What Makes Customers Follow or Unfollow?

What Makes Customers Follow or Unfollow? As experts in social media marketing, we always stress the importance of social media in a successful marketing strategy. Our digital marketing team are always delving deeper to find out more information on customer… READ NOW

The Impact of Website Page Speed

The Impact of Website Page Speed on Performance and ROIWebsite page speed is a critical factor that significantly influences a website's performance and return on investment (ROI). It affects user experience, search engine ranking, and the overall success of a… READ NOW

Banning Influencers is Not the Answer

Banning Influencers is Not the Answer Recent events (like the one we covered in our How Not To Do Influencer Marketing blog have seen the world of social media marketing for hotels be questioned and debated. In fact, it has got… READ NOW

Why a Full-Service Digital Marketing Agency?

Maximizing ROI: Why a Full-Service Digital Marketing Agency Is Your Best Bet In today's competitive digital landscape, businesses are constantly seeking ways to maximise their return on investment (ROI) in online marketing. In this pursuit, many are discovering that partnering… READ NOW

Demystifying Canonical Tags in SEO

Demystifying Canonical Tags in SEO: A Non-Technical GuideIn the world of SEO, one term that often crops up is "canonical tag." For those not well-versed in the intricacies of search engine optimisation, this term might sound like complex jargon. However,… READ NOW

The Art of Producing Creative Content

The Art of Producing Creative ContentAccording to Mobile Marketing Magazine, seven in ten people in the UK own a smartphone.This is hardly surprising when looking around at the vast majority of people who are forever staring down at their smart… READ NOW