Insights

News, thoughts and advice from Team Wired

From industry articles to blogs about our latest work, you can take a look and get to know us a little bit better right here.

Banning Influencers is Not the Answer

Banning Influencers is Not the Answer Recent events (like the one we covered in our How Not To Do Influencer Marketing blog have seen the world of social media marketing for hotels be questioned and debated. In fact, it has got… READ NOW

Attribution Modelling

Understanding the ROI from your marketing campaigns. What is Attribution Modelling?Attribution modelling is the process of understanding the purchase journey of your customers, analysing data to ensure you are investing in the right areas to drive profit. It will identify why… READ NOW

How Not to Do Influencer Marketing

How Not to Do Influencer Marketing Here at Wired Media, we appreciate that some hoteliers do not believe that social media marketing for hotels is worth it. These things you think you can't control? You can! Influencer marketingÂ can offer a… READ NOW

7 Ways to Build Your Brand Using Your Websiteâ??

7 Ways to Build Your Brand Using Your Websiteâ€‹ Building a brand can be a tricky business, but luckily here at Wired Media we have plenty of experience with branding, and we're here to help! Read on to find out… READ NOW

10 Social Media Dos & Donâ??ts

10 Social Media Dos & Don'ts Considering a huge part of what we do is to take care of social media marketing for our clients, we at Wired think of ourselves as being pretty smart when it comes to mastering… READ NOW

Demystifying Canonical Tags in SEO

Demystifying Canonical Tags in SEO: A Non-Technical GuideIn the world of SEO, one term that often crops up is "canonical tag." For those not well-versed in the intricacies of search engine optimisation, this term might sound like complex jargon. However,… READ NOW

What Makes Customers Follow or Unfollow?

What Makes Customers Follow or Unfollow? As experts in social media marketing, we always stress the importance of social media in a successful marketing strategy. Our digital marketing team are always delving deeper to find out more information on customer… READ NOW

10 Reasons Your PPC Campaigns Are Not Working

10 Reasons Your PPC Campaigns Are Not Working:Â Pay-Per-Click (PPC) advertising can be a powerful tool for driving traffic, generating leads, and boosting sales for your business. However, it's not uncommon for PPC campaigns to fall short of expectations. If your… READ NOW

3 Ways to Successfully Pitch to the Press

3 Ways to Successfully Pitch to the Press When doing PR, you must always be careful when approaching press. Think about it, press get inundated with thousands of emails from PR professionals each day asking them to review and experience… READ NOW

The Art of Producing Creative Content

The Art of Producing Creative ContentAccording to Mobile Marketing Magazine, seven in ten people in the UK own a smartphone.This is hardly surprising when looking around at the vast majority of people who are forever staring down at their smart… READ NOW

What is above the fold Content?

Above the Fold Content: The Key to Converting Website Visitors into CustomersWhen it comes to web design, the term "above the fold" holds immense significance. It represents the content that's immediately visible to users when they land on a web… READ NOW